How to Market with Attitude

Attitude: A predisposition or a tendency to respond positively or negatively towards a certain idea, object, person, or situation. Attitude influences an individual’s choice of action, and responses to challenges, incentives, and rewards (together called stimuli).

Four major components of attitude are (1) Affective: emotions or feelings. (2) Cognitive: belief or opinions held consciously. (3) Conative: inclination for action. (4) Evaluative: positive or negative response to stimuli. Read more: http://www.businessdictionary.com/definition/attitude.html


(1) Affective – How will a reader feel when she looks at my book? Will the cover create a positive or a negative reaction? Will the blurb I’ve written bore the reader? Repel them? Or, will it draw them in to the story?

Of course, I want the latter to be the case, so I do my best to create a compelling blurb. A cover artist uses easy-to-read, eye-catching fonts on the cover, combined with an inviting image with colors that draw the eye. If I will be my own cover artist, I study the craft before beginning, because the cover is often the most effective way to sell a book.

Book cover, blurb, and advertising that touches a reader emotionally, will sell books. This is affective advertising.

(2) Conative and evaluative are behavioral responses.

Our words, advertising, memes, pictures, themes, and titles are all tools we use to stimulate and persuade readers to pick up our stories and read them. We not only want the reader’s positive response to the cover, we want them to buy the book, take it home, and READ it. Then pass it on, or give it an honored spot on their personal bookshelves, and tell others what a wonderful book it is.

We want to develop a following. Give our readers a reason to return when another book is released. We want them to care about our hand-crafted item. This outcome is a gold medal for the writer—an accomplishment that brings a collective sigh among a writer’s closest friends, street team, agent, and publisher.

(3) Cognitive

Can I persuade you to take a chance on me, a writer you’ve never heard of? A writer whose books have garnished few reviews, and those were possibly close friends and family? [I’m not talking about me, just using this an example!]

Cognitive marketing is the art of figuring out how to persuade a person to buy my product. It may seem overwhelming (and often does), but it is not impossible. By far, my best chance at this is face-to-face at book signings, conferences, and other functions where marketing can be very personal. At the least, I can give away bookmarks, brochures, or business cards that will keep my name in front of them.

So, I create my best product. I work every day to improve my craft. I do my homework to find out what readers like and want. I’m preparing myself both mentally and physically, figuring out how to touch my readers with the promise of a good story.

I’m also crafting memes and tweets and Facebook posts, short articles for blogs, all with a positive theme. All with an eye-catching design. Using prose, I skillfully form sentences to draw the reader in and persuade her that she really wants and needs to read what I’ve written.

Create marketing with attitude. All my life, I’ve struggled with attitude. I was an introvert who’d just as soon crawl under a rock or hide behind a door than face a buyer. I’m the daughter of a successful insurance salesman, but sales is the last thing I ever wanted to do. I don’t like salespeople who get in my face and try to talk me into something I don’t want. Thankfully, Dad wasn’t that kind of salesman. He was a good ole boy who never met a stranger, and made friends of all his clients.

See? That’s the goal—to make friends. To change my attitude from one of hard-sell to how-can-I-help-you. Touch hearts with my message. Persuade with a smile and let them know I’m happy to make their acquaintance, even if they don’t want or need what I have to sell. Invite them to follow me on social media. Give them something valuable in content on my marketing sites, offer occasional free gifts. Be a servant.

In my opinion, that, my friends, is marketing with attitude.

Click to Tweet: I’m preparing myself both mentally and physically, figuring out how to touch my readers with the promise of a good story. #marketing #amwriting 

Writing Prompt: You’ve written a book about an elderly lady who raises prize-winning roses. One day, she goes out to find her newest creation has been stolen. Write a short sentence to hook your readers.

Articles, Articles, Articles! by Linda Gilden

Today we’d like to welcome my friend, Linda Gilden, to the Inspired Prompt blog. Linda has just released a new book on article writing and is an experienced writer, speaker, editor, writing coach, and Certified Personality Trainer.

Glad you could join us Linda! Do you have any interesting writing rituals?

Linda:  I don’t know if you would call it a ritual or not but I prefer to write in my pajamas. I have done this for so long that my family is quite accustomed to finding me in my pajamas late in the afternoon. If I greet them in my pj’s, they know it has been a good and productive writing day.

What are your books about?

LindaArticles, Articles, Articles! is appropriately named. It is about writing articles. Even if you have never written an article, this book will walk you through the steps of writing an article, enlighten you on the different types of articles you can write, and show you how to search for a market for your article. There are examples of article format, a query letter, and much more.

What is your favorite part of the book?

Linda: This is somewhat like asking which child is your favorite! There is so much material in the book that can help writers discover the exciting world of article writing and I love every aspect of this genre. But if I have to pick a favorite part of the book, I think it might be sharing new opportunities contemporary writers have to write. With the digital age, we can no longer just write for print publications, we can also write for websites, e-zines, blogs, and so much more.

Is there a message in your book you hope readers will grasp?

Linda: I hope readers will be encouraged to share the messages that God has given them with others. Not every wants to write articles. But for those who do, I hope they will learn from the book and try their hands at article writing. Article writing is such an effective way to share with others and you can reach many times more readers than with a book alone.

The other thing I hope readers get from this book is that writers must write with excellence. We are writing to share the message God has given us and we must work to learn how to do that in the very best way possible.

Where can readers find you online?

Linda: My website is lindagilden.com and there is a contact page there. I have an Amazon author page as well as a Facebook page and am on Twitter.

Click to tweet: Linda Gilden’s new book on article writing. Article writing is a good way to begin a writing career because you learn to write tightly, meet deadlines, and stay within word count. #amwriting #freelance


Articles, Articles, Articles

Supplement your income doing what you love–writing. Do you want to expand the reach of your message? The answer to that question and many more lies in writing articles. Article writing is a good way to begin a writing career because you learn to write tightly, meet deadlines, and stay within word count. Articles reach more people than books. Articles supplement your income as you sell and resell them to many markets.

Articles, Articles, Articles! will help you: * Learn the basics of article writing * Develop your ideas into marketable articles * Know the difference between articles for print and the web * Explore different types of articles * Understand the rights you sell * Find markets that match your writing skills * And much more! Don’t wait another minute. Begin your adventure into the exciting world of articles today.


Linda Gilden is an experienced writer, speaker, editor, writing coach, and Certified Personality Trainer. Author of the popular Love Notes series, she is also the author of Mommy Pick-Me-Ups, Mama Was the Queen of Christmas, Personality Perspectives – Clues to Building Better Relationships, Called to WriteWhy You Do What You Do, Words to Live By, Called to Speak, and many ghostwritten books. With over a thousand magazine articles to her credit, she is a prolific writer who loves to share a great story. She speaks nationally many times throughout the year, is a frequent radio and television guest, and welcomes the opportunity to help others become better communicators.

The Most Important Book Marketing Secret

by Karen Sargent

When I signed my first publishing contract, I was elated…and petrified. My forever dream of seeing my name on a book cover was coming true!

What could be more exciting for a wanna-be author? The answer is easy. Nothing!

And what could be more terrifying? That answer is easy, too. What if no one buys my book? After all, why would they? I’m an invisible, no-name, insignificant author.

Then, two weeks after I signed my contract, I accidentally discovered the most important book marketing secret. I’m going to share it with you, but before I do, I must ask a few questions.

Let’s pretend your new book releases tomorrow. Who will buy it? Think of five people who will—without a doubt—pay money to read your book. Write down their names, or at least say their names aloud. This is important, so take a few seconds. I’ll wait…

(Don’t read on until you have your list!)

Now that you’ve identified your five people, let’s see who they are.

Is your mom on the list? How about your dad? Cross them off.

Did Grandma and Grandpa make the list? An aunt or an uncle? Cross them off, too.

How about your brother or sister or son or daughter or cousin? Yep. They have to go. In fact, let’s remove anyone related to you.

Mark off your best friend, your neighbor, and your co-worker. Delete anyone in your church or your writing group or your community.

Is anyone left? Do they know you by first name? Then take them off the list, too.

And now your list is blank. But don’t worry. We’re getting to the good stuff.

Why are you certain those five people will purchase your new release? What is the common denominator?

Those people care about you. They have a connection with you, and they’d be happy to buy your book—even if it’s a bad book.

So here’s the important secret. Book marketing is not about selling books. It’s about building relationship. Remember the famous line from the movie Field of Dreams? “If you build it, they will come.” If you build a relationship with readers, book sales will come. It’s a 100% guaranteed book marketing strategy. Here’s how I know.

When it was time to query agents, my online presence was lacking. I felt unqualified to start an author website or a writing blog. But, I had two decades of mom experience, and the target audience for my book included moms, so I started a mom blog instead.

By the time I signed my book contract, I’d been blogging for three months and had about 100 followers (who had no idea I had written a book). I couldn’t wait to share my news, so I made a video and posted it to my blog. (If you want to see a dork announce her book news—click here.)

My blog followers went CRAZY! By the next day, the video had 1,500 views, my blog followers tripled, and I couldn’t keep up with Facebook friend requests.

What if I hadn’t started that mom blog three months prior to my contract offer? Who would have cared that a publisher wanted my book? (My mom, my husband, my best friend…) Instead, my publishing journey was crowded with friends who couldn’t wait for Waiting for Butterflies.

There’s more. I revealed my book cover the same day my book was available for pre-order on Amazon, and guess what? More CRAZY. That day is still my second highest book sale day. Once the book released, Facebook friends posted pictures with their copy of Butterflies, along with their reactions once they finished reading, and I hadn’t even asked them to! With each post, I watched Amazon sales increase.

Relationship. If you build it, sales will come. So how do you build it?

Obviously, my mom blog was a serendipitous beginning (thanks to my severe case of imposter syndrome) that turned out to be a smart accident. If you’re thinking about starting a writing blog or a book review blog, is there a different approach that would target your audience more directly?

Blogging isn’t the only way to build relationship. I cherish the friends I’ve made by interacting on others’ websites, in Facebook groups, and on book launch teams. So if you’re in the habit of stalking those communities, introduce yourself. We’ve been waiting for you!

If building relationship is the most important secret about book marketing, here’s the most important secret about building relationship. You must be genuine. If you have an ulterior motive, it will show.

A rewarding relationship with readers is built just like every other meaningful relationship you have: Give more than is expected. Give without expecting anything in return. When relationship comes first, book sales follow.

Click to Tweet: “Give without expecting anything in return. When relationship comes first, book sales follow.” ~ Karen Sargent @Inspired Prompt #writetip #marketing

Writing Prompt: Bree didn’t hear him walk up behind her, but she knew he was there.


Karen Sargent is an award-winning author whose debut novel, WAITING FOR BUTTERFLIES, is the 2017 IAN Book of the Year. She writes “stories that stir the soul” with characters whose imperfect faith collides with real-life conflicts. A romantic element is woven within. She also blogs at The MOM Journey, where moms aren’t perfect and that’s perfectly okay. Her writing has been featured in Guidepost’s Angels on Earth magazine and online at Writer’s Digest and Southern Writers Magazine Suite T. She is the volunteer coordinator for WFWA and a member of ACFW, the Missouri Writers’ Guild, and the SEMO Writers’ Guild. When she’s not writing, Karen teaches high school and college English and resides in the beautiful Arcadia Valley with her husband and two daughters. Visit her at KarenSargentBooks.com.


Longing for her family after her sudden death, Maggie becomes a lingering spirit and returns home where she helplessly witnesses her family’s downward spiral in the aftermath of her passing. Her husband is haunted by past mistakes and struggles to redeem himself. Her teenage daughter silently drowns in her own guilt, secretly believing she caused her mother’s death. Only her five-year-old, full of innocence, can sense her presence. Although limited by their grief and lack of faith, Maggie is determined to keep a sacred promise and save her family before her second chance runs out. A tender portrait of a mother whose love reaches beyond possible, Waiting for Butterflies will embrace your heart and not let go.

LINKS:
Website: http://www.karensargentbooks.com
Blog: http://www.karensargentbooks.com/blog/
Facebook: www.Facebook.com/KarenSargentAuthor
Twitter: www.Twitter.com/KarenSargentBks

 

 

 

 

 

3 Questions Wednesday with Janie Winsell

HeadshotGood morning! Today, Janie Winsell is answering our three questions. Janie is the author of A Wife’s Devotion. I can’t wait for you to see the cover.

Good morning, Janie. Can you describe yourself in three words?

That’s hard. Boiling myself down to three words for a writer is like asking us not to use any adjectives in our writing. Okay, maybe not that dramatic, but you get the picture. Okay, here goes . . . Determined, passionate, and caring.

I like your humor, Janie. I also like your three-word description. Great job. Next question . . .

Someone offers you a fully-paid writing research trip to any place you desire to go. Where would it be and why?

To quote Dr. Seuss, “Oh, The Places You’ll Go!”  I have a fascination with Greece. The gorgeous waters and beautiful architecture have captivated my heart and soul. I’ve always wanted to visit Europe to see the different cultures there. I’ve heard that life isn’t quite so rushed across the waters as it is here. I also think that I could get a lot of writing done from my balcony as I watch the serenity of the ocean. I want to write a Romance book set in Greece, but there’s only so much you can do with your computer and imagination. If I could walk the streets and talk to the people, I could really get a feel for this amazing country and do them justice in a story.

I agree. There is nothing like walking the streets and talking to the people to get a feel for the land. Final quesiton . . .

If someone made a movie of your life, what would be the theme song?

Seeing that I majored in music for my undergraduate degree, I can think of a hundred different songs from different genres that might capture my past or present, or perhaps my future, but I think there’s only one that really tells my story. “Redeemed” by Big Daddy Weave.

I adore “Redeemed.” Reader’s click on the link to listen.

Thank you so much for having me on your blog. I’ve had a great time.

Janie, thank you for sharing your time and yourself with us today on Inspired Prompt. It was a pleasure talking with you.

Click to Tweet: “I also think that I could get a lot of writing done from my balcony as I watch the serenity of the ocean.” 3QW with Janie Winsell @InspiredPrompt #interview #giveaway

Readers: Janie is giving away an e-book. Leave a comment for a chance to win A Wife’s Devotion.


A Wife’s Devotion

AWDSergeant Alex Davis wakes up from a coma with another man’s name on his medical chart.

Six years ago, an IED explosion took the lives of his platoon, his leg, and left him a vegetable­­–– or so the doctors thought.  Now fighting to regain his health and what’s left of his life, all Alex can focus on is returning to the wife and daughter he left behind. There’s only one problem.

Real Estate agent Izzy Williams has a new life. She remarried and moved her and her daughter Elizabeth across town.  But just as things are settling down, two officers show up at her door uttering one sentence that turns her world upside down.

“Sergeant Alex Davis is alive.”

Will Alex be able to win his family back?

With her whole world on the line, Izzy must decide if her devotion lies with her new husband or her first love.


HeadshotJanie Winsell is a Christian author who lives in Alabama. She writes Contemporary Women’s fiction, Romance, and Romantic Suspense. She received her Master’s Degree in Creative Writing at Full Sail University. She is a member of ACFW and active in the critique main loop. She writes about real Christians who, like the world, are not perfect, but through God’s love and discipline, they learn the lessons needed to grow in their relationship with their Heavenly Father as well as with each other.

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What’s in Your Media Kit?

by Tracy Ruckman

One of the first tasks authors should tackle when their first book is scheduled for release is build a media kit. This task applies to both traditionally published and self-published authors. Assembling the kit before the book is released will save hours and frustration later and having a media kit could provide you with more opportunities for outreach.

Purpose of a Media Kit

The main purpose of the media kit is convenience – you want to make it easy for anyone wanting to promote or interview you about your book to get information quickly. Before the internet, media kits were physical packets assembled and mailed out to publicists and editors of newspapers and magazines. Today, the media kit is usually a dedicated page on your website where publicists, editors, bloggers, media outlets, and others can grab your information instantly.

You can provide the information two ways (and providing it both ways is a huge plus): as individual elements that can be downloaded or copied/pasted by whoever needs it; and as a single downloadable pdf. The pdf would include all the elements listed below.

What to Include in Your Media Kit

  • Headshots – provide two to four different types of headshots, with various poses from casual to formal and in different color clothing. Use professional quality shots and provide them in high resolution formats, in jpeg format. The variety will allow each outlet to decide which image best fits for their readers and their format, and the high resolution will give them the best quality so they can make the photo any size they need. (If you provide a low resolution image, your picture will be grainy and pixelated, so it might not get used.)
  • Book cover image – provide the front cover image of your book, also with high resolution.
  • Back cover blurb
  • Your bios – Please provide two bios, one long and one short, and identify them as such. The short bio should be around 100 words, the long bio 200-250 words. Write them in 3rd person. Some markets may allow or want longer bios, while others can only use the short ones.
  • Press releases – Press releases are optional, but they’re handy to have on hand. If you don’t know how to write one, you’ll need to learn. Press releases follow a specific format and layout, so if you make them available in your media kit, you’ll need to do it correctly.
  • List of links to your website/blog, links to your book, links to your top social media pages
  • Media – If you are a speaker or teacher, or if you’ve already conducted some radio interviews or podcasts, include video and/or audio clips of some of those in your media kit. These samples will let media see and hear your personality to know how you’ll best fit their own programs.
  • List of Topics/Themes – Including a list of speaking topics and/or themes in your book serves different purposes. The list provides media with talking points, especially as they are relevant in today’s headlines, while also providing event organizers ideas for how to use you in their programs. The list also serves as keywords for SEO purposes, so your website/blog can be found under searches for those themes, which could bring you new readers or opportunities.
  • Events – If you already have experience as a speaker or workshop presenter, list those events with dates, locations, topics presented.

Safety

In today’s world, we must take safety precautions, and this includes within your media kit. Press releases must contain contact information but use caution in sharing your home address or phone number. I always recommend that my clients leave out both of those in their online kits, but be sure to provide other options, like a business e-mail address (or two) and social media contacts. If you have a dedicated phone line for your business that’s listed publicly, you may list it, but remember that the information in your media kit will now be accessible by anyone worldwide.

Media kits are great marketing tools. Review your media kit once or twice a year, adding updates and deleting older information. Remember to keep it professional and put your best self in the spotlight.


One of the best ways to learn is to look at what others are doing. Here are a few excellent media kits I found online:

Lori Roeleveld: https://loriroeleveld.com/press/
Elizabeth Noyes: http://elizabethnoyeswrites.com/media-kit/
Rachel Hauck: http://www.rachelhauck.com/media/
Edie Melson: http://ediemelson.com/media/
Matt Patterson: http://matt-patterson.com/mediakit

Writing Prompt: Choose one of the bulleted items above and create it as a promotional tool for your latest release.

Click to Tweet: A #media kit makes it easy for anyone wanting to #promote or interview you about your book to get information quickly. What’s in Your Media Kit @TracyRuckman @InspiredPrompt


Tracy Ruckman is an entrepreneur, writer, and photographer. As a book publisher, she’s published over 100 books, and is current publisher at TMP Books. She logs her journey as artist, writer, and screenwriter at The Thriving Artist on Patreon, and interviews artists and entrepreneurs on her Tracy Ruckman blog. Her artwork is available in her Zazzle store.