by Shirley Crowder
You have just hit send, and your galley edits are on the way to your publisher. Whew! You have about three seconds to relish the feeling of completion before you need to get back to the work of planning how to launch your new book once it is published.
While planning all the things you can do to help publicize the launch of your new book, consider planning a Launch Party aka Book Signing.
I felt a little awkward about throwing myself a Launch Party.
A wise friend told me to make it a time of praising the Lord for His leadership and the gifts, talents, and experience that enabled you to bring the study guide to publication. That, I could do!
Here’s what I did for the Launch Party. Hopefully these will get you thinking about things you can do for your Launch Party.
It is important here to tell you that the Lord has blessed me with so many very dear Prayer Warrior friends on whom I can call to help me accomplish so a myriad of things—including a Launch Party!
1. Order Book Copies
Once you know when you will have the books in-hand, you can check venue dates and print your invitations. Remember to also have copies of other books you wrote on-hand. Consider offering a discounted price for those who purchase the book at the Launch Party.
There is a wonderful chapel in our area that a dear friend owns and rents out for weddings, receptions, parties, etc. It was perfect for my Launch Party.
I have a dear friend whose print shop is well-known in our area for producing wonderful invitations of all sorts. I kept mine simple as you see in the picture. I mailed some, hand-delivered others, and secured the jpg of the invitation to email to some folks and put on social media.
4. Food & Drinks
I emailed some of my closest friends and asked if they would bring food items. I didn’t want a lot of different things, just a lot of a few things. We had sweet and salty and even healthy. Since I live in the south, sweet tea was a must. We served unsweet tea, lemonade, water, and coffee. Nothing fancy. A crew of friends came early to get everything laid out and ready to serve.
If you are blessed to have a wonderfully talented baker/artist friend, you can have an awesome cake made! I wanted a Bible as the foundation of the cake as it is the foundation of our books. And, I asked that the Bible look tattered and well-used which you can see below.
On top of the Bible I wanted Harriet’s book on prayer and then Study Guide on Prayer (new book) on top.
Be sure to note the purple bookmark in the Bible, as well as the purple quill pen and inkwell.
White lattice and a little lace (as you saw in the picture above) made a great backdrop for the food/drink tables. Each table where people would sit had a centerpiece comprised of candles (the venue had on-hand) and purple paper flowers. A crew of friends came early to get everything decorated.
7. Giveaways / Door Prizes
Each person was given a number for the door prize drawing. I gave away copies of all of my books and Harriet’s and a few other things. Before the drawings (we drew several numbers every half hour), I welcomed everyone and talked about the book or read excerpts.
As each person left, they took home a book cookie with the study guide title on it, These were made by another dear friend.
8. Book Table
A friend manned the table and sales for me. I discounted all the prices. And, if someone brought their copy of Harriet’s book on prayer that the new study guide goes with, they received an additional discount on the study guide.
9. Book Signing
A podium made a great place for signing books and having pics made with my friends.
Ask several people to take candid pictures throughout the event. You may also consider purchasing some disposable cameras, placing them on the tables, and encouraging your guests to take pics.
11. Enjoy yourself!
With the right planning, you can spend your time visiting with your friends, signing books, and having your picture made a gazillion times!
Writing Prompt: Include Launch Party plans as part of your total plan for your new book. It will bless you and all those who are able to attend.
Click to Tweet: Make the Launch Party a time to thank the Lord for His grace that enables you to write, for a publisher who is willing to publish your book, for all the Prayer Warriors who have consistently prayed for you during the process.