What’s the Best Way for an Indie Author to Promote Their Book?

By Jennifer Hallmark

Maybe we should start with why authors want to sell their books.

Don’t give me that blank stare. I know it seems like a given but many writers go to all the trouble to put a book together then only do a little marketing. Either they are fearful of what people will think or they lack the skills to market, or maybe they wonder if they even should laud the praises of their own work.

Authors should not skimp on marketing.

If a person goes to the trouble of completing a book and then publishing it, whether traditional or Indie, it seems they should get it in front of readers. And at least that gives people a chance to decide whether they want to read it or not.  

Now that the why is settled, let’s look at what ways are best. Here are some positive steps to take in the promotion of your work:

  • Start by building a blog or website or having one built for you. You need a landing page for your readers to find you. Yes, it’s good to create an author page on Amazon, Goodreads, Barnes and Noble, and other places but make sure if a reader Googles your name, they can find you.
  • Email list. You need to have an email list of your readers and potential readers so you can reach them with news. Not spam them with constant bombardment. My favorite way to accomplish this is with my email newsletter. And people love presents so be sure to include a gift for the sign-up: a recipe, chapter of a book, short story, etc.  (You can subscribe to mine here for an example plus get a gift of ten of my favorite recipes. 😊Just look for the pop-up.)
  • Social media. There are all kinds of social media you can market your book through. I’d pick two or three and build a presence. Remember to build relationships with people and your books will sell. I use Facebook, Twitter, and Pinterest as my main three. Experiement and find what works for you.
  • Speaking/book signings. You’ll want to have a few events to allow the people in your area or areas you’re visiting to meet with the author. You can arrange to speak at a church, social club, library, or school. Make sure to set up a book table and sign books. Also have something set up to show people how to order the e-book if they’d rather read on the Kindle or Nook. Book stores are great places to have a book signing since your potential readers are already there.

Here’s our own Betty Thomason Owens at a book signing.

I also have four tips to speed up marketing:

    1. Be reliable and ready. Set up a pattern in the beginning and keep your name out there. You want people to know that you’re serious.
    2. Book links. Make sure you have book links on your blog/website, all social media, your signature in emails, and any guest posting you may do. If someone is curious, you want them to have a link to click on.
    3. Everyone loves a sale. I once bought a mystery e-book for 99 cents and liked it so much that I paid regular price for the next five just to see what happened. It really works.
    4. And finally, the most important tip of all: The Golden Rule. “Do to others whatever you would like them to do to you. This is the essence of all that is taught in the law and the prophets.” (Matthew 7:12 NLT) Be good to people. Sow seeds of kindness and I believe at some point you will reap a return. Build a network with other authors and promote them the way you would like to be promoted. It will bring a positive investment before it’s all over and you’re sure to make some lifelong friends.

Start today to put some of these principles in practice. Find what works best for you, then be consistent. The readers are out there and waiting for the next author to follow.

Show them where you are.


Writing Prompt: Jillian reached into the mail box and snatched the book-shaped package, clutching it tightly as she ran toward the house. She’d finally get to see…

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