Marketing: The Bane of Every Writer’s Existence

Guest post by Michelle Griep

I know a lot of authors. Big names. Small names. Those in-between. And you want to know what they all have in common? Well, besides loving coffee and geeking out at bookstores, that is. Every writer I know has a deep down fear that they all share …


That’s right. Authors big and small all break out in hives at the thought of marketing. There are lots of reasons why, of course. It’s time consuming. They’re not sure what to do, where to market. And most authors truly are starving artists without a big bankroll to fund a marketing budget. But I suspect those are just cover-up excuses. That there’s something more at play here with the deep angst about marketing.

I think the real reason authors hate marketing is because writers are generally very private little mammals. Tooting our own horn does not come naturally. I mean, think about it. What kind of person chooses to squirrel himself away alone in a room for hours upon hours on end?

An introvert, that’s what.

But the ugly truth is that in today’s world, like it or not, every author has to be a marketer. Writers must hold hands with the marketing realm if they want their books to be successful. And who doesn’t want that? There are a few tricks, though, even for the most timid of writers who need to get their book out there in front of readers’ faces, and one of my favorite ways is to team up with other authors.

Check out the other books on the market in your genre and then be bold—go ahead and send out an email to those writers and ask if they want to team up to do a giveaway. You’ll get more bang for your buck (so to speak) if you’re all promoting the same contest than if you were to try to go it on your own.

But that’s just one little idea. Recently I joined in with 9 other authors to put together a how-to book on writing, and one of the chapters is all about marketing. For more tips on how you can up your game in the marketing field, check out Writing From the Trenches: Tips & Techniques From Ten Award-Winning Authors. Here’s a blurb:

TEN-HUT! Gear up for your writing with tried-and-true tips from the trenches. Ten award-winning authors share invaluable tips and secrets they’ve gleaned the hard way, offering a broad range of insights and opinions on the best way to tackle subjects such as the following:

Plotting Techniques
Villains We Love to Hate
Dynamic Dialogue
Sigh-Worthy Heroes
The Right Heroine for the Job
Hooking Your Reader in the First Chapter
Scene Endings to Lead Your Readers On
Creating a Movie Set
Making your Readers Cry
Deep POV
Copyediting your Manuscript
Indie Publishing vs. Traditional Publishing
Marketing for Those Who Hate Marketing

At last … a writer’s tool that provides the experience and expertise of ten authors who’ve been on the front lines of publishing and lived to teach about it: Connie Almony, Lynnette Bonner, Hallee Bridgeman, Louise Gouge, Michelle Griep, Julie Lessman, Elizabeth Ludwig, Ane Mulligan, MaryLu Tyndall, and Erica Vetsch.

So, what about you? What’s one of your favorite ways to market? Share in the comments.

Click to Tweet: “…the ugly truth is that in today’s world, like it or not, every author has to be a marketer.”  Multi-published author, Michelle Griep, shares one of her ideas today via @InspiredPrompt. #MarketingStrategy

ABOUT THE AUTHOR: Michelle Griep

Michelle Griep’s been writing since she first discovered blank wall space and Crayolas. She is the author of historical romances: A Tale of Two Hearts, The Captured Bride, The Innkeeper’s Daughter, 12 Days at Bleakly Manor, The Captive Heart, Brentwood’s Ward, A Heart Deceived, and Gallimore, but also leaped the historical fence into the realm of contemporary with the zany romantic mystery Out of the Frying Pan. If you’d like to keep up with her escapades, find her at or stalk her on Facebook, Twitter, or Pinterest.