To work successfully within the writing industry, you need to know how to market. Judy shares some of her wisdom on that topic…
By Judy Ransom
I met Jennifer Hallmark at a Christian writers’ conference several months ago and shared my passion for marketing with her. She asked if I’d like to be a guest writer here, and never one to shy away from a new opportunity, I said, “Yes!”
After a while, it sunk in what I committed to. I agreed to teach writers how to market themselves and their work … while still a novice in the world of self-publishing! I wrote to Jennifer, asking if she really wanted me, a business marketer, to share marketing tips with writers. She assured me that you would enjoy learning more about the principles of marketing, and would be savvy enough to apply it to your industry—writing and publishing.
I’ve been a business owner with my husband for over thirty-five years in the cleaning and restoration industry. After ten years of flying by the seat of our pants and stumbling through dark hallways in the school of hard knocks, we finally found mentors in a business marketing coaching program. Over the next ten years we invested over $100,000.00 in our marketing and business education, attending quarterly conferences where we sat at the feet of highly successful entrepreneurs, such as WordPress founder Matt Mullenweg and Zappos founder Tony Hsieh, to name a few.
I am now wired for marketing and love to share it with people. And thanks to Jennifer’s encouragement, I can share with you a little about marketing in the world of writing.
Tell People About It!
As writers, we can be perfectly content introverts, seeking times of solitude to pour forth our souls in the written word. We later find out that writing isn’t enough … we also need to be marketers. “Oh no, that’s not me,” we cry. “If my writing is truly great, it will sell itself!”
We repeat the Field of Dreams mantra in our minds, “If I build it, they will come!” Unfortunately, nothing could be further from the truth. An old myth has convinced us, “Build a better mousetrap, and the world will beat a pathway to your door.” The reality is, “Build a better mousetrap … and if you don’t know how to tell people about it, you’ll wind up with a warehouse full of mousetraps.”
The good news is that you’re already a better marketer than you’ve probably given yourself credit for. Think about how many times you’ve persuaded others to see a great movie, to eat at a memorable restaurant, or to read one of your favorite books. You struck an emotional chord within them, plucking at their heartstrings in the way only you can, and won them over. Yes, you are a marketer!
God filled you with unique gifts and perception and inspired you to write and impart life to others. But it doesn’t end there. He will also work within you to tell others about your work. We have not because we ask not, and conversely, we have because we ask. So ask for his help in telling people about the work He inspired you to write. And while you’re at it, ask Him for the boldness and confidence to jump all the hurdles in your mind shouting, “No!” and sprint to the triumphant cry of, “Yes, I can!” The Lord wants you to finish the work in what He called you to write, by getting it into the hands of those He inspired it to be written for. He wants you to tell people about it.
Set your sights higher than simply wanting to sell your book. If you look deeper, you’ll realize that you’re really selling yourself. There’s a group of people out there who want and need exactly what you’ve written. They are your tribe … and they want you.
How often have you loved what a book did for you, and you wanted more? I read a book last year which reverberated within my soul, and I knew I had to meet the author. So I contacted her, made travel arrangements, and now we’re dear friends. God brought us together through what He inspired her to write, and we found a kindred spirit in each other.
Through your writing, God will bring you your tribe—those who will be deeply touched, inspired, and even healed by what you’ve written. Make it easy for them to stay in touch with you. Let your book be a stepping stone to you. Have your website and contact information in your book. Offer them something free—a monthly newsletter with prizes, previews of what you’ve got in the works, etc. Let your book direct them to come into contact with you, so you can keep in touch with them, and develop a tribe of raving fans who will tell their friends about you.
The best website URL you can have is YourName.com, which makes it easy for people to find you. You don’t need a catchy name other than your own. As one highly successful entrepreneur taught me, “Go with your name, go with your name, go with your name!” Your passion and direction sometimes change, but you will always be you, and you can take your tribe with you.
Keep in Touch
Once you establish a way of communicating with your people, whether it’s a newsletter or blog—hopefully both—don’t be afraid of “bothering” them, which is a fear I hear expressed by many writers. If someone gave you their name and email address, it’s because they want to hear from you. Wipe out any false notions in your mind that you’re bothering them, and write to them and for them regularly.
Be the brilliant marketer you already are. Tell people about your work, sell yourself, and keep in touch with your people. God will open doors as you pour out the words He gives you!
Click to tweet: God filled you with unique gifts and perception and inspired you to write and impart life to others. But it doesn’t end there. He will also work within you to tell others about your work. #marketing #IndieAuthor
Judy Ransom has been a business owner with her husband, Steve, since 1983 in the cleaning and restoration industry, with thirty employees. Through the years she learned the art of delegation and weaned herself from the roles of dispatcher, bookkeeper, manager, and personnel director, but held onto her one role of passion in the business as marketing director.
Now semi-retired, she is entering the world of self-publishing with her upcoming book, Thank Your Way to Wholeness … Gratitude Journaling for Greater Happiness, Health and Intimacy with God.
Judy is a freelance writer, copy editor, and speaker. For over forty years she has been teaching people in small groups and conferences how to understand the Bible and develop their relationship with God.
You can find Judy at: http://judyransom.com