By Jennifer Hallmark
The publishing world has changed much in the last five years and left even the experts baffled. For established writers and those just starting, the world of writing is confusing at best, impossible at times. With so much fake news and opinionated articles out there, what do we know for sure?
AMAZON is not going anywhere soon. Online shopping is growing. The writing industry has many opportunities via Amazon. From Audible to Amazon ads to Amazon’s Author Central, writers need to study and take advantage of the many opportunities offered by the largest Internet retail company in the world.
Good EDITING is crucial. Whether you are aiming to be traditionally publishing or going Indie, the competition is fiercer than ever. A well-edited article, story, or novel stands out. But Writer Beware: many who claim to be editors are either ill-equipped for their job or scammers searching for the uninformed. Check out our Monday and Friday posts on editing during the month of April for more information.
Any author, whether traditional or Indie, needs to know how to MARKET The good old days of writing books while others do the marketing for you is gone, unless you are willing to pay for it. Marketing is primarily discovering your readers and giving them a reason to buy what you’re selling. Authors need to examine social media, word of mouth, and ads, then decide how each will aid in finding an audience for their book. All three are vital for successful marketing.
The AUDIOBOOK industry is growing. More and more people listen to podcasts and audiobooks while they drive. Should your book be an audiobook and how hard is it to produce one? We’ll share the answer in a two-part in-depth article and interview about this topic at the end of the month.
WHO YOU KNOW And I don’t necessarily mean your cousin’s aunt who cleans Big Publisher X’s office. I mean, how social have you been in your pursuit of writing stardom? Each person you meet, whether a newbie, editor, reader, publisher, or the director of a writing event is a vital connection. Some will help you reach your writing goals while others will cheer you on. Or maybe you’ll cheer them on. We all need each other on this difficult journey. How you regard others makes all the difference in the world.
CHANGE is the word that most describes this year’s publishing market. Major bookstores are closing. Online stores and companies open and either succeed quickly or close. Scams and fake news abound. You can no longer believe one source. You need to research it all.
Staying in tune with the writing world is the key. No, you don’t have to know all the ins and outs of publishing. But study enough to have an overall picture in your head of what’s to come. Pick your road carefully and stay true. It makes the trip much longer if you backtrack.
If you persevere and grow, you’ll eventually find success. Even in this fluctuating world of print, audio, and digital…
Please read all of our Monday and Friday articles this month to learn more about publishing in 2019.
Writing Prompt: Kiel sat drumming his fingers on the desk. The writing course he just finished left him with more questions than answers. Where should he turn now?