Where Should I Spend My Book Marketing Dollars?

By Jennifer Hallmark

Hmm. That’s an interesting question. For the past 12 years, I’ve worked on perfecting the craft of writing, making connections, growing my blogs, and finishing my novel. The time for marketing is drawing near. My debut novel will release in June of 2019, so marketing is foremost on my mind at this time. (Besides my edits)

How should I invest money for the greatest return? Here’s a few of my ideas:

(1) Talk to my already-published author friends, especially those in my genre. People that have been there, done that, can share expertise to help me make decisions. Here’s what three authors have already told me . . .

Betty Thomason OwensOne way I will use to market a new release is through a paid blog tour. By paying for the service, the heavy work is already handled for you. The blogs will be scheduled and you’ll have help when the time comes for the tour.

  • What you get for your money: (1) A blog tour to generate publicity for your newly-released book. (2) Guaranteed reviews, though the reviews are honest, and not always positive.
  • What it requires from you: This is a 14-day tour, so it requires a lot of planning and work. You’ll need to supply books up front for the reviews, either Ebooks, or print, as specified by the bloggers. Total cost can run several hundred dollars, weighed against whatever sales are generated by the blog tours. For more information, contact: Celebratelit  
  • I also seek out venues like conferences, craft fairs, and other functions in the area. There is usually a cost to rent a table or booth, but the personal exposure is well worth the money. I almost always earn the cost back in sales. One thing to remember about these, always have takeaways, like business cards, postcards and/or bookmarks, and chocolate.

Suzy Parish-My favorite way to spend marketing dollars involves little to zero investment dollar-wise. Research charities to see if one has a mission that falls within the parameters of the theme of your novel. Develop a relationship with the CEOs of that charity, send them a cover letter explaining how your novel dovetails with their mission statement. Offer to promote their charity alongside your book, after sending them an ARC for their approval, of course! This can develop into a beautifully mutual relationship with Christ, the ultimate benefactor. Sales might benefit also!

Janie Winsell-There are wonderful marketing ideas for authors, but narrowing it down to my favorite is hard. I had to ponder this question and really look at all of my marketing research to come up with an answer, but I have finally come to the conclusion that giveaways are the best way to get attention for your book. You can give away a five-dollar Starbucks card or even a fifty-dollar Amazon card. You dictate how little or how much you spend, which is great. People respond better to marketing that gets them something for free.

Let’s say you want twenty people to like and share your post with the link to your new release, what better way to achieve your goal than by promising a giveaway of your book once you reach your target. Then, you have twenty people see your book, share your book, and twenty more of their friends do the same. Selling books is all about visibility. People have to see it to want to buy it!

(2) Read multiple blog posts and listen to podcasts. There are great sources of information out there. Here are three of my favorites:
(3) Make a plan. I’ll take the ideas I think I can work with, the ones that feel right and put together a strategy.  What do you think of these?
  • Local launch party
  • Blog tour
  • Book signings
  • Conferences
  • A social media blitz
  • Giveaways
  • Research charities
(4) Follow through. When the time comes, I’ll schedule my plan into my calendar and see what works. I’ll save all my information of how each marketing idea worked or didn’t so I’ll have it for my next book launch. It’s never too early to plan ahead.

Click to tweet: Where should I spend my book marketing dollars? Here’s a few ideas. #marketing #amwriting

Writing prompt: Please share (in the comment section) what your favorite way to spend marketing dollars, the one that works best for you.

3 Questions Wednesday ~ Sarah Van Diest

Good morning! It is my pleasure to welcome Sarah Van Diest to Inspired Prompt. Sarah’s new book is God In the Dark: 31 Devotions to Let the Light Back In. She wrote this book as letters to a dear friend whose life was turning upside down. Letters can be an amazing gift when you are hurting. I’m eager to learn more about Sarah. How about you?

Sarah back cover pic

Good morning, Sarah.

Can you describe yourself in three words?

Creative, compassionate and philosophical.

Someone who takes the time to write letters to hurting friends is definitely compassionate. 🙂

Philosophical: having a calm attitude toward a difficult or unpleasant situation. Next question . . .

Someone offers you a fully-paid writing research trip to any place you desire to go. Where would it be and why?

A trip to Ireland would fill me. One of my favorite authors lived, worked and wrote there: John O’Donahue. I would love to see the places he wrote about in books like Conamara Blues and Beauty.

eilean-donan-castle-1650071_1920

Ireland is a beautiful place. Now for your last question.

If someone made a movie of your life, what would be the theme song?

“You Are My Hiding Place”

I fell in love with this song back in the 90s. It is still a great worship song. Readers, to hear “You Are My Hiding Place” click on the song title above.

Click to Tweet: Sarah Van Diest is with us today on Inspired Prompt @InspiredPrompt #interview #giveaway

Readers, Sarah is offering a print copy of God In The Dark to one commenter.

U. S. addresses only.


God In The Dark: 31 Devotions to Let the Light Back In

GITD cover-1

When you are in the dark places of your life, Sarah Van Diest offers a companion for the path you are walking. You will find a voice of comfort and truth to call you back to the light, to help you see that you are never alone, never too far gone, and never unloved. This collection of 31 devotions doesn’t minimize the reality of your struggles, but rather points you to where God is—walking right alongside you. Receive this hope in the pain, God in the Dark.

To find out more about the book visit God In The Dark


Sarah back cover pic

Sarah Van Diest is a writer and editor. She’s the mother of two boys, stepmother to three more, and wife to David. Sarah wrote this book as letters to a dear friend whose life was turning upside down. She’s done this for years for numerous friends and will continue to, Lord willing. It’s her gift to them. It’s hope written down.

 

3 Questions with Cynthia Roemer

 

IMG_3623This morning we welcome author Cynthia Roemer.  Readers, be sure to leave Cynthia a comment for a chance to win a  copy of her book Under Prairie Skies. Good morning, Cynthia.

Describe yourself in 3 words: 

Cynthia: Faithful, Quiet, Outdoorsy

I love the outdoors too.

Someone offers you a fully-paid writing research trip to any place you desire to go. Where would it be and why?

Cynthia: Well, since I write historical fiction, rather than be sent somewhere, I would wish to be transported into the past. It would be so wonderful to take a trip back to the 1850’s to experience life as it was during the setting of my novels. And just think how much time I would save in research. LOL!

LOL! That would be a fantastic trip.

If someone made a movie of your life, what would be the theme song? 

Cynthia: I would have to say, “A Dream is a Wish Your Heart Makes” from the animated version of Cinderella. Since I was a teenager I dreamed of being a published novelist. It’s been a long journey, but the Lord is faithful. Though it took thirty years, He allowed the dream in my heart to come to fruition. For that I’m truly grateful and give Him the praise!

I agree, Cynthia. God is truly faithful. Thank you for joining us on Inspired Prompt and allowing us to know you better.

Click to Tweet: Though it took thirty years, He allowed the dream in my heart to come to fruition. For that I’m truly grateful and give Him the praise!

Readers, don’t forget to leave Cynthia a comment for a chance to win a copy of Under Prairie Skies.
U. S. Addresses Only

UNDER PRAIRIE SKIES

~ Beyond shattered dreams lies a realm of possibilities ~

Book Cover ~ Under Prairie Skies (Final)Illinois prairie ~1855

Unsettled by the news that her estranged cousin and uncle are returning home after a year away, Charlotte Stanton goes to ready their cabin and finds a handsome stranger has taken up residence. Convinced he’s a squatter, she throws him off the property before learning his full identity. Little does she know, their paths are destined to cross again.

Quiet and ruggedly handsome, Chad Avery’s uncanny ability to see through Charlotte’s feisty exterior and expose her inner weaknesses both infuriates and intrigues her. When a tragic accident incites her family to move east, Charlotte stays behind in hopes of becoming better acquainted with the elusive cattleman. Yet Chad’s unwillingness to divulge his hidden past, along with his vow not to love again, threatens to keep them apart forever.

AUTHOR BIO: 

Cynthia Roemer is an award-winning inspirational writer with a heart for scattering seeds of hope into the lives of readers. Raised in the cornfields of rural Illinois, Cynthia enjoys spinning tales set in the backdrop of the 1800s prairie. She writes from her family farm in central Illinois where she resides with her husband and their two college-aged sons. Under Prairie Skies is Book Two in her Prairie Sky Series.

Contact Info:

IMG_3623Cynthia Roemer can be contacted at:

Website:  http://cynthiaroemer.com/

Twitter:  https://twitter.com@cynthiaroemer

Facebook: https://www.facebook.com/AuthorCynthiaRoemer/

Goodreads: https://www.goodreads.com/author/show/16785237.Cynthia_Roemer

Author Newsletter Sign-up: http://cynthiaroemer.com/

 

 

 

 

 

Successful Marketing of a Collaborative Work

By Jennifer Hallmark

**Previously published on the Seriously Write Blog.

Congratulations! You’ve been asked to join a book compilation. Maybe a friend needs your short story that’s been sitting stagnant in that file folder for a short story collaboration. Or perhaps you’ve been asked to write a novella to go with a series on, let’s say romantic suspense. Or maybe like me, you’ve been asked to contribute to a book with nine other authors, each adding her style and character to make the story unique.

One nagging fear floats in the back of your mind, keeping you from sending that email with a resounding “Yes, I’ll do it.”

Marketing.

To many, marketing is the hardest part of being a writer, whether you write novels, articles, or blog. The thoughts of marketing a book that’s not totally yours can seem daunting. It can, however, be done and actually even be enjoyable.

Yes, I said enjoyable.

Let’s take Unlikely Merger, the third book compilation I’d been privileged to take part in. Here’s the blurb:

No longer needed as her father’s nurse, Mercy Lacewell attempts to step into his shoes at his acquisitions firm. That means travel, engaging strangers, and making final decisions—nothing she feels equipped to do. If her best friend has her way, Mercy will simply marry one of the single, available men she meets, but they overwhelm her. So handsome and kind. And so many. Even if she felt obliged, how could she ever choose?

Should she shove all attraction aside and focus on her father’s business, or is God warming her heart with the possibility of forever?

It proved to be a great story. How could ten women and a publisher work together to make Unlikely Merger successful? The key was simple.

Teamwork.

Tracy Ruckman, former publisher at Write Integrity Press, said it like this:

“During our collaborative projects, we stress the importance of cross-promotion. Collaborations give authors a chance to focus their marketing on each other instead of themselves, and their efforts benefit everyone involved.”

It’s the golden rule of book compilations.

Or as it says in Matthew 7:12 in the Message Bible: “Here is a simple, rule-of-thumb guide for behavior: Ask yourself what you want people to do for you, then grab the initiative and do it for them…”

Our contributors invited each other to write blog posts. We shared each author’s social media updates: Facebook posts, tweets, Google plus, and more. We belonged to a closed Facebook group where we encouraged each other, shared prayer requests, and talked about the book.

In short, we esteemed one another better than ourselves. At the end of the day, each person was lifted up and everyone had a good time. Best of all, marketing had become a learning experience that we can carry to our next project.

Which for me was another compilation called Not Alone: A Literary and Spiritual Companion for those Confronted with Infertility and Miscarriage, which released in December of 2015.

It proved to be another opportunity to enjoy marketing. With a team.

The secret of significant and successful marketing.

Click to tweet: The key to significant and successful collaborative book marketing is none other than the Golden Rule. #kindness #marketing

Writing Prompt: Allie stared at the email. They wanted her to write a romance novella for a box set? Did they not realize her love life was…

Springtime and Winners

Spring has arrived! Well, it’s still chilly here and there’s snow in other parts of the country but it’s supposed to be spring. :) Here, at the new Inspired Prompt Blog, we have more winners…

Kimberly Rose Johnson offered an e-copy of The Reluctant Groom to one blessed commenter. Its been won by Kathy Houser. Congrats!

Caryl Kane has been picked to win a print copy of Carrie Turansky‘s latest novel, Across the Blue.  Congratulations!

Readers, Dee Dee Chumley is giving an e-book of Some Form of Grace to Rory Lemond 

THANK YOU to all our faithful readers for taking the time to stop by and comment.

And continue to leave comments while you wait to see if you might be our next winner!