Where Should I Spend My Book Marketing Dollars?

By Jennifer Hallmark

Hmm. That’s an interesting question. For the past 12 years, I’ve worked on perfecting the craft of writing, making connections, growing my blogs, and finishing my novel. The time for marketing is drawing near. My debut novel will release in June of 2019, so marketing is foremost on my mind at this time. (Besides my edits)

How should I invest money for the greatest return? Here’s a few of my ideas:

(1) Talk to my already-published author friends, especially those in my genre. People that have been there, done that, can share expertise to help me make decisions. Here’s what three authors have already told me . . .

Betty Thomason OwensOne way I will use to market a new release is through a paid blog tour. By paying for the service, the heavy work is already handled for you. The blogs will be scheduled and you’ll have help when the time comes for the tour.

  • What you get for your money: (1) A blog tour to generate publicity for your newly-released book. (2) Guaranteed reviews, though the reviews are honest, and not always positive.
  • What it requires from you: This is a 14-day tour, so it requires a lot of planning and work. You’ll need to supply books up front for the reviews, either Ebooks, or print, as specified by the bloggers. Total cost can run several hundred dollars, weighed against whatever sales are generated by the blog tours. For more information, contact: Celebratelit  
  • I also seek out venues like conferences, craft fairs, and other functions in the area. There is usually a cost to rent a table or booth, but the personal exposure is well worth the money. I almost always earn the cost back in sales. One thing to remember about these, always have takeaways, like business cards, postcards and/or bookmarks, and chocolate.

Suzy Parish-My favorite way to spend marketing dollars involves little to zero investment dollar-wise. Research charities to see if one has a mission that falls within the parameters of the theme of your novel. Develop a relationship with the CEOs of that charity, send them a cover letter explaining how your novel dovetails with their mission statement. Offer to promote their charity alongside your book, after sending them an ARC for their approval, of course! This can develop into a beautifully mutual relationship with Christ, the ultimate benefactor. Sales might benefit also!

Janie Winsell-There are wonderful marketing ideas for authors, but narrowing it down to my favorite is hard. I had to ponder this question and really look at all of my marketing research to come up with an answer, but I have finally come to the conclusion that giveaways are the best way to get attention for your book. You can give away a five-dollar Starbucks card or even a fifty-dollar Amazon card. You dictate how little or how much you spend, which is great. People respond better to marketing that gets them something for free.

Let’s say you want twenty people to like and share your post with the link to your new release, what better way to achieve your goal than by promising a giveaway of your book once you reach your target. Then, you have twenty people see your book, share your book, and twenty more of their friends do the same. Selling books is all about visibility. People have to see it to want to buy it!

(2) Read multiple blog posts and listen to podcasts. There are great sources of information out there. Here are three of my favorites:
(3) Make a plan. I’ll take the ideas I think I can work with, the ones that feel right and put together a strategy.  What do you think of these?
  • Local launch party
  • Blog tour
  • Book signings
  • Conferences
  • A social media blitz
  • Giveaways
  • Research charities
(4) Follow through. When the time comes, I’ll schedule my plan into my calendar and see what works. I’ll save all my information of how each marketing idea worked or didn’t so I’ll have it for my next book launch. It’s never too early to plan ahead.

Click to tweet: Where should I spend my book marketing dollars? Here’s a few ideas. #marketing #amwriting

Writing prompt: Please share (in the comment section) what your favorite way to spend marketing dollars, the one that works best for you.

Successful Marketing of a Collaborative Work

By Jennifer Hallmark

**Previously published on the Seriously Write Blog.

Congratulations! You’ve been asked to join a book compilation. Maybe a friend needs your short story that’s been sitting stagnant in that file folder for a short story collaboration. Or perhaps you’ve been asked to write a novella to go with a series on, let’s say romantic suspense. Or maybe like me, you’ve been asked to contribute to a book with nine other authors, each adding her style and character to make the story unique.

One nagging fear floats in the back of your mind, keeping you from sending that email with a resounding “Yes, I’ll do it.”

Marketing.

To many, marketing is the hardest part of being a writer, whether you write novels, articles, or blog. The thoughts of marketing a book that’s not totally yours can seem daunting. It can, however, be done and actually even be enjoyable.

Yes, I said enjoyable.

Let’s take Unlikely Merger, the third book compilation I’d been privileged to take part in. Here’s the blurb:

No longer needed as her father’s nurse, Mercy Lacewell attempts to step into his shoes at his acquisitions firm. That means travel, engaging strangers, and making final decisions—nothing she feels equipped to do. If her best friend has her way, Mercy will simply marry one of the single, available men she meets, but they overwhelm her. So handsome and kind. And so many. Even if she felt obliged, how could she ever choose?

Should she shove all attraction aside and focus on her father’s business, or is God warming her heart with the possibility of forever?

It proved to be a great story. How could ten women and a publisher work together to make Unlikely Merger successful? The key was simple.

Teamwork.

Tracy Ruckman, former publisher at Write Integrity Press, said it like this:

“During our collaborative projects, we stress the importance of cross-promotion. Collaborations give authors a chance to focus their marketing on each other instead of themselves, and their efforts benefit everyone involved.”

It’s the golden rule of book compilations.

Or as it says in Matthew 7:12 in the Message Bible: “Here is a simple, rule-of-thumb guide for behavior: Ask yourself what you want people to do for you, then grab the initiative and do it for them…”

Our contributors invited each other to write blog posts. We shared each author’s social media updates: Facebook posts, tweets, Google plus, and more. We belonged to a closed Facebook group where we encouraged each other, shared prayer requests, and talked about the book.

In short, we esteemed one another better than ourselves. At the end of the day, each person was lifted up and everyone had a good time. Best of all, marketing had become a learning experience that we can carry to our next project.

Which for me was another compilation called Not Alone: A Literary and Spiritual Companion for those Confronted with Infertility and Miscarriage, which released in December of 2015.

It proved to be another opportunity to enjoy marketing. With a team.

The secret of significant and successful marketing.

Click to tweet: The key to significant and successful collaborative book marketing is none other than the Golden Rule. #kindness #marketing

Writing Prompt: Allie stared at the email. They wanted her to write a romance novella for a box set? Did they not realize her love life was…

Change and A Fresh Start

By Jennifer Hallmark

I hope you had a Merry Christmas, my friends, and are looking forward to a Happy New Year, a fresh start in 2018. We’ve so enjoyed spending time with you in 2017 as we talked about writing, life, family, and everything else. The last five years have been a blessing to me and each member of our Crew.

Next year, our blog will see new and exciting changes. We’ll be more focused with a specific audience in mind. And we’ll have a new name. The Crew is hard at work in order to get everything ready in time for the new year. Want to know more? Then don’t miss our January 1st post for all the details.

I love the last week of the year. For me, it’s a chance to take a breath, put away Christmas decorations, and finish 2017 strong. Here are steps you can take to help move from Christmas into the New Year that I found in Jack Hayford’s book Come and Behold Him...

  • Fast and pray- seek God. Remember. Renew.
  • Read a meaningful (to you) book of the Bible.
  • Redecorate the house for the New Year. It is very important to start the New Year fresh and alive!
  • Send thank you notes and letters.
  • Summarize and organize-write a list of things that you were not able to accomplish in 2017- check off any that are not important and set a few goals for 2018.

These small steps help me focus on what lies ahead. Thank you again for spending time at our blog and we hope to see you often in the future.

Remember: Don’t miss January 1st

Click to tweet:  The last week of the year is a chance to take a breath, put away Christmas decorations, and finish 2017 strong. Here are steps you can take to help move from Christmas into the #NewYear #2018

Grand Prize Winners of Our Once Upon a Christmas Giveaway III


Wow. Christmas is truly just around the corner. I still have shopping to do, blog posts to write, and cookies to bake. Not to mention parties to attend and family get-togethers, well, to get together. But let’s take a moment to pause and let y’all know who won our Once Upon A Christmas Giveaway III.

 

Once Upon a Christmas Giveaway

We offered three sets of prizes for our grand prize winners.

First giveaway prize package – $25 Barnes and Noble gift card, Books Adored: 365 Devotions for Young Women (hardback) and The Reason by William Sirls (paperback)

Second giveaway prize package– $25 Starbucks gift card, Books The Tilting Leaves of Autumn by Robin E. Mason (signed paperback) and Chicken Soup for the Soul: The Dating Game (paperback)

Third giveaway prize package – $25 Subway gift card, jewelry, Books A Perfect Fit by Karen Jurgens (ebook) and The Whisper of the Palms by Harriet E. Michael (paperback)

Now the moment you are all waiting for:

drum rollWe are happy to announce three big winners:

(1)First giveaway- Laura Zimmerman

(2)Second giveaway-Sonnetta Jones

(3)Third giveaway-Sum Dietzel

Congratulations to all our winners! We’ll be getting in touch with you soon so we can send those gifts to you. A big thank you to everyone that entered. It was by far our best contest yet…

Stay tuned to all the big changes ahead in 2018…And don’t forget our weekly 3 Questions Wednesday interviews.

fireworks 2

December: It’s Beginning to Look a Lot Like Christmas

By Jennifer Hallmark

Wow. Christmas will arrive in twenty-four days. The physical signs are all around us. Even without a calendar, I’d know because there are things I love and a few I don’t even like about this season that I don’t see at any other time of year.

What makes me happy?

  • Shopping. I like trying to find a special gift to make friends and family smile.
  • Decorations. I enjoy decorating my house, driving around looking at adorned houses, even the way the stores and shops show all their festive colors of the season.
  • Contemplation and prayer. I take time to remember the reason for the season and pray, especially for the less fortunate.
  • Enjoying school days off with the grandbabies. I love spend the night fun and Christmas movie watching.

What makes me less than happy?

  • The traffic. Everyone is out and in a hurry.
  • The endless commercials on television. I tend to use the ‘mute’ button a lot these days.
  • The long lines. Though I tend to be fairly even-tempered, the stores test even my patience level.

I love the holidays. Not so much the hustle and bustle, but the joy and Small Acts of Kindness that surround this time of year. People give, care, and share more during the season of love.

Click to tweet: Christmas. People give, care, and share more during the season of love. #Christmas @InspiredPrompt

One of my favorite events in the holiday season is our Once Upon a Christmas giveaway. This is the third year and the prizes are better than ever for three blessed winners. Make sure you go to Rafflecopter and enter today. Contest ends December 13th.

$25 Barnes & Noble gift card

$25 Subway gift card

$25 Starbucks gift card

Jewelry

And six books:

A Perfect Fit by Karen Jurgens (e-book)

The Whisper of the Palms by Harriet E. Michael (paperback)

The Tilting Leaves of Autumn by Robin E. Mason (paperback, signed)

Chicken Soup for the Soul: The Dating Game (paperback)

Adored: 365 Devotions for Young Women (hardback)

The Reason by William Sirls (Paperback or e-book)