In Dictionary.com, their definition is:
- The act of buying or selling in a market.
- The total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.
Basically, the activities of a writer are all part of a marketing plan. You can write without marketing but if you want to get your product out there, you must market. Even if you write a book to give away, you need to spread the word for people to find your product. And that involves some marketing.
There are two things that successful writers market: the author and the book. I find that many writers are on writing group loops and social media trying to find someone to help spread the word about their book. But if those writers would only have taken time to market themselves while they were writing, the job wouldn’t be so difficult. How do you market yourself?
- Be authentic. Let people know the real you. Hold nothing back as it pertains to who you are in social media, email newsletters, and public appearances. Are you humorous? Let it shine. Sensitive and caring? Show ways you help. Willing to take a stand? Do it. Everyone won’t like you but you will find like-minded people who will get who you are. In a world of fake news and false personalities, authenticity is refreshing.
- Identify your clan. Who is it that will enjoy your blog posts or newsletter? Who will want to read your books? Find that out and you can target your audience. I found out a lot of people who follow me like recipes, so I share a recipe in my monthly newsletter. I also share our vegetable garden photos on social media because they generate a lot of conversation. People out there have the same interest as you so take a moment to identify and find them.
- Do good to others. The Golden Rule still applies. Do unto others as you would have them do unto you. Find authors or new writers you like and promote them. Share their words on social media or your blog. Promote their books in your newsletter. Invite them to speak at your writing group. Volunteer to help other writers. And don’t do it expecting anything in return. What you sow, you will reap, in one way or another.
Once you have shown your potential audience who you are, you are ready to market your book? How?
Check out the articles we’ve shared. A little research will help you on your way to market your book with less cringing and more joy. Remember: Market yourself and then your book by being real, identifying your clan, and giving to others.
The Inspired Prompt way…