By Susan Neal
My previous blog post here on Writing Prompts, Make Your Dream Come True and Self Publish Your Book, described how to self-publish a book on Kindle, CreateSpace, and IngramSpark (Barnes & Noble). Today’s post will walk you through the steps to obtain an Amazon best-selling ranking. You may need to read the previous post to understand Kindle categories, KDP Select, and some other terms.
First, publish your e-book on KDP.Amazon.com, otherwise, known as Kindle. Choose KDP Select because it allows you to lower your price during your book launch. Your subscription lasts for three months, and during that time you cannot publish your e-book on any other platform. However, you can publish a print book on another site. I unsubscribed from KDP after three months.
Be sure to include a request for a book review, along with a link to your Amazon book page, at the end of your Kindle e-book. The link becomes available after you have published your book. So remember to go back and add this link into your formatted book and reload it into KDP.
When choosing your Kindle categories, select a broad and a narrow category. The narrow one is key to obtaining the high ranking because you do not have as many books to compete against. For example, the broad category for Scripture Yoga was Christian Living which included a large number of other books. However, the narrow category, Yoga, contained fewer books to compete against for the Amazon ranking.
Next, choose two dates to have a $0.99 sale within KDP Select. This sale will show up in the Kindle store on Amazon. The first period should be at the beginning of the three-month subscription to KDP; this is the date you ask your book review team to purchase your book and submit a review. The second date will be your official book launch with the goal of increasing your Amazon ranking and it should be toward the end of the three-month period after you have several book reviews.
Book reviews are an important component of your marketing plan. Create a book review team by asking several individuals if they would like an advanced review copy of your book in exchange for a book review or they could purchase your reduced price book for $0.99. It is best to have at least 7–10 reviews before your book launch. Also, ask your team to share your book’s promotional materials you have created on their social media sites during its launch.
Your book launch goal is to obtain a ranking within the top 100 Amazon books in your category. If this occurs, you can publicize your book as an Amazon best seller. To accomplish this goal, lower your Kindle book price to $0.99 (usually for 3-7 days) after you have at least five reviews. You want to try to get as many purchases as possible within a short period of time for the Amazon ranking to rise. During your launch, monitor your book’s ranking which is listed at the bottom of your book’s Amazon page and take a screenshot as it increases.
There are many of things you can do to plan for this date. However, the most important thing is to pray and ask that your book glorifies God. Next, notify all of your family, friends, social media contacts, and email subscriber list that your book is on-sale. You could raffle a prize, and each person who verified that they purchased your book would be entered into the contest.
At the same time as your book launch, advertise your KDP Select promotion dates on BargainBooksy.com, ReadersInTheKnow.com, and FreeBooksy.com. These websites have access to large numbers of readers who want to purchase books at a discounted price. These promotions will drive up your book sales. At Bargain Booksy, it costs around $25 to run a one-day ad which would be well worth it to attain the best seller status. Whereas FreeBooksy charges a higher price to promote your book, and Readers In the Know allows you to promote your book for free while it is at the discounted price.
There are numerous websites available to market your book including CrossRoads.com, ChristianKindleNews.com, GospelBooks.net, FaithfulReads.com, GoodEbooks.net, and EbookChristian.com. It would be prudent to choose a few of these sites to promote your book during its launch.
Also, advertise your book on KDP.Amazon.com by clicking the “Promote and Advertise” button next to your published book in your account. Select “Create an ad campaign” and click “Sponsored Products.” Sponsored ads show up at the top of a similar themed book’s search results and the very bottom of a competitor’s book product detail page. It is the only ad that is displayed twice. Choose automatic targeting which allows Amazon to choose the keywords.
For my Scripture Yoga ad, I set a bid amount of $.25 and an average daily budget of $2.00. You can increase from there. You only pay if someone clicks your ad. If you monitor this a couple of times a week, it is easy to determine if an ad is working or not. If an ad is spending more than it is making, you can simply pause or terminate the ad.
The morning of my book launch I was at my 88-year-old mother’s home. I woke up early, and for about three hours I sent out many emails and posted to my social media sites. Then I saw a peer’s Facebook post for her book launch and how she was praying for its success.
I realized I had not prayed, so I got on my knees and asked God to forgive my oversight and bless this book’s launch. I felt reassured that it was in his hands. So I drove my mother and three daughters to Homosassa Springs for the day. When I got back to my mom’s home, my book was #1. Praise God!
It takes time and some work, but it pays off when your book is an Amazon best-seller.
Susan Neal-RN, MBA, and MHS has a passion for inspiring others to be healthy and grow in their faith. Her article, Eatin’ in Eden was published in Clubhouse magazine. She published two books, Scripture Yoga and Yoga for Beginners. Her hospice C.D., Bedside Encouragement: When You Don’t Know How to Say Goodbye, two Christian Yoga DVDs, God’s Mighty Angels and What the Bible Says About Prayer, and two Christian Yoga Card Decks, “Fruit of the Spirit” and “How to Receive God’s Peace” are available on Amazon.com and ChristianYoga.com.
Susan’s two digital products, Eat to Live with a Low-Carbohydrate, Low-Glycemic, Anti-Inflammatory Diet and How to Prevent, Improve, and Reverse Alzheimer’s and Dementia are available at ChristianYoga.com and Gumroad.com. Susan is a member of Word Weavers International and has been interviewed on Moody Radio, Blog Talk Radio, and Premier Christian Radio of the UK.