Book Release and YOU

By Jennifer Hallmark

Have you enjoyed our month of discussing all things book release? Here’s a quick overview in case you missed any of our posts:

To me, what’s most important about a book release is that you enjoy yourself. Yes, be serious and do the work but don’t get so busy and stressed, that you miss the fun. For it is filled with fun.  And kind words. And sales. And meeting and talking to people.

So enjoy yourself. And make sure to stop by in December as we share cool memes and writing quotes. No articles?

Not in December. But those informative posts on writing will be back in January. Until then, have a blessed holiday season…

The Most Important Book Release Marketing Secret

by Karen Sargent

When I signed my first publishing contract, I was elated…and petrified. My forever dream of seeing my name on a book cover was coming true!

What could be more exciting for a wanna-be author? The answer is easy. Nothing!

And what could be more terrifying? That answer is easy, too. What if no one buys my book? After all, why would they? I’m an invisible, no-name, insignificant author.

Then, two weeks after I signed my contract, I accidentally discovered the most important book marketing secret. I’m going to share it with you, but before I do, I must ask a few questions.

Let’s pretend your new book releases tomorrow. Who will buy it? Think of five people who will—without a doubt—pay money to read your book. Write down their names, or at least say their names aloud. This is important, so take a few seconds. I’ll wait…

(Don’t read on until you have your list!)

Now that you’ve identified your five people, let’s see who they are.

Is your mom on the list? How about your dad? Cross them off.

Did Grandma and Grandpa make the list? An aunt or an uncle? Cross them off, too.

How about your brother or sister or son or daughter or cousin? Yep. They have to go. In fact, let’s remove anyone related to you.

Mark off your best friend, your neighbor, and your co-worker. Delete anyone in your church or your writing group or your community.

Is anyone left? Do they know you by your first name? Then take them off the list, too.

And now your list is blank. But don’t worry. We’re getting to the good stuff.

Why are you certain those five people will purchase your new release? What is the common denominator?

Those people care about you. They have a connection with you, and they’d be happy to buy your book—even if it’s a bad book.

So here’s the important secret. Book marketing is not about selling books. It’s about building a relationship. Remember the famous line from the movie Field of Dreams? “If you build it, they will come.” If you build a relationship with readers, book sales will come. It’s a 100% guaranteed book marketing strategy. Here’s how I know.

When it was time to query agents, my online presence was lacking. I felt unqualified to start an author website or a writing blog. But, I had two decades of mom experience, and the target audience for my book included moms, so I started a mom blog instead.

By the time I signed my book contract, I’d been blogging for three months and had about 100 followers (who had no idea I had written a book). I couldn’t wait to share my news, so I made a video and posted it to my blog.

My blog followers went CRAZY! By the next day, the video had 1,500 views, my blog followers tripled, and I couldn’t keep up with Facebook friend requests.

What if I hadn’t started that mom blog three months before my contract offer? Who would have cared that a publisher wanted my book? (My mom, my husband, my best friend…) Instead, my publishing journey was crowded with friends who couldn’t wait for Waiting for Butterflies.

There’s more. I revealed my book cover the same day my book was available for pre-order on Amazon, and guess what? More CRAZY. That day is still my second highest book sale day. Once the book released, Facebook friends posted pictures with their copy of Butterflies, along with their reactions once they finished reading, and I hadn’t even asked them to! With each post, I watched Amazon sales increase.

Relationship. If you build it, sales will come. So how do you build it?

Obviously, my Mom blog was a serendipitous beginning (thanks to my severe case of imposter syndrome) that turned out to be a smart accident. If you’re thinking about starting a writing blog or a book review blog, is there a different approach that would target your audience more directly?

Blogging isn’t the only way to build relationships. I cherish the friends I’ve made by interacting on others’ websites, in Facebook groups, and on book launch teams. So if you’re in the habit of stalking those communities, introduce yourself. We’ve been waiting for you!

If building relationships is the most important secret about book marketing, here’s the most important secret about how to do it. You must be genuine. If you have an ulterior motive, it will show.

A rewarding relationship with readers is built just like every other meaningful relationship you have: Give more than is expected. Give without expecting anything in return. When the relationship comes first, book sales follow.

Click to Tweet: “Give without expecting anything in return. When relationship comes first, book sales follow.” ~ Karen Sargent @Inspired Prompt #writetip #marketing

Writing Prompt: Bree didn’t hear him walk up behind her, but she knew he was there.


Karen Sargent is an award-winning author whose debut novel, WAITING FOR BUTTERFLIES, was the 2017 IAN Book of the Year. She writes “stories that stir the soul” with characters whose imperfect faith collides with real-life conflicts. She also blogs at The MOM Journey, where moms aren’t perfect and that’s perfectly okay. Her writing has been featured in Guidepost’s Angels on Earth magazine and Chicken Soup for the Soul, as well as online at Writer’s Digest. A newly retired English teacher, Karen gets her “teaching fix” by coaching and encouraging new writers and presenting workshops at writer’s guilds and conferences. She is a member of ACFW, WFWA, the Missouri Writers’ Guild, and the SEMO Writers’ Guild. Visit her at KarenSargentBooks.com.


Waiting for Butterflies

Longing for her family after her sudden death, Maggie becomes a lingering spirit and returns home where she helplessly witnesses her family’s downward spiral in the aftermath of her passing. Her husband is haunted by past mistakes and struggles to redeem himself. Her teenage daughter silently drowns in her own guilt, secretly believing she caused her mother’s death. Only her five-year-old, full of innocence, can sense her presence. Although limited by their grief and lack of faith, Maggie is determined to keep a sacred promise and save her family before her second chance runs out. A tender portrait of a mother whose love reaches beyond possible, Waiting for Butterflies will embrace your heart and not let go.

LINKS:
Website: http://www.karensargentbooks.com
Blog: http://www.karensargentbooks.com/blog/
Facebook: www.Facebook.com/KarenSargentAuthor
Twitter: www.Twitter.com/KarenSargentBks

Blog Tours

by Harriet Michael

Sounds exciting, right? But what exactly are blog tours and how are they helpful to a writer?

What is a blog tour?

A blog tour is a collection of blogs that agree to write a post about you or information (often about your new book.) This usually happens in a set amount of time, like a week or two with each blog appearance scheduled for a different day. Ideally, you or your new book will be the focus of a blog post every day or every few days for 10-14 days. Often, bloggers willing to participate in blog tours agree to read your book and also post a review on Amazon, Goodreads, Barnes and Noble, or some other site.

How is a blog tour beneficial?

The main benefit of a blog tour is online exposure, though a secondary benefit is attaining those much desired, hard to come by reviews of your book. The effect of blog tours on book sales is minimal but to me, the reviews are worth their weight in gold. Blog tours are often utilized as part of a book launch when an author has a new book, but older books can also benefit from tours.

Arranging a Blog Tour

So, this all sounds interesting, how do you get your book into a tour? There are many options available. If you do an internet search you may find organized tours that you can participate in. Or you might want to arrange a tour of your own by asking blogger friends if they would be willing to spotlight your book. Organized tours usually cost to participate in and I strongly suggest if you arrange your own blog tour that you offer some gift of gratitude to your blogger friends who agree to spotlight you—at the very least a free e-book copy to the blogger. This makes it easier for her to also review your book.

My Experience

I have participated in blog tours through Celebrate Lit. They are an organized tour where bloggers agree to participate. Fellow Inspired Prompt contributor, Shirley Crowder is a participating blogger with Celebrate Lit. I enjoyed my blog tour experience. The exposure was nice and the Amazon, Goodreads, and Barnes and Noble reviews priceless! It did have a cost, though. My publisher was able to get a discounted price and I was able to split the cost because my book had a co-writer. Given all of that, I felt it was well worth it but if I’d had to bear the whole cost myself, I probably would have tried to arrange my own blog tour rather than go the organized route.

Writing Prompt: Write a brief (1-2 paragraph) summary of a book you would like to have spotlighted on a blog tour.

Click-to-Tweet: The main benefit of a blog tour is online exposure, though a secondary benefit is attaining those much desired, hard to come by reviews of your book.

Book Launch Party

Book Launch header picby Shirley Crowder

You have just hit send, and your galley edits are on the way to your publisher. Whew! You have about three seconds to relish the feeling of completion before you need to get back to the work of planning how to launch your new book once it is published.

While planning all the things you can do to help publicize the launch of your new book, consider planning a Launch Party aka Book Signing.

I felt a little awkward about throwing myself a Launch Party.

A wise friend told me to make it a time of praising the Lord for His leadership and the gifts, talents, and experience that enabled you to bring the study guide to publication. That, I could do!

Here’s what I did for the Launch Party. Hopefully these will get you thinking about things you can do for your Launch Party.

It is important here to tell you that the Lord has blessed me with so many very dear Prayer Warrior friends on whom I can call to help me accomplish so a myriad of things—including a Launch Party!

1.   Order Book Copies

Once you know when you will have the books in-hand, you can check venue dates and print your invitations. Remember to also have copies of other books you wrote on-hand. Consider offering a discounted price for those who purchase the book at the Launch Party.

2.    Venue

There is a wonderful chapel in our area that a dear friend owns and rents out for weddings, receptions, parties, etc. It was perfect for my Launch Party.

3.    Invitations

LuanchPartyINVI have a dear friend whose print shop is well-known in our area for producing wonderful invitations of all sorts. I kept mine simple as you see in the picture. I mailed some, hand-delivered others, and secured the jpg of the invitation to email to some folks and put on social media.

4.    Food & Drinks

sjc-cake-food tableI emailed some of my closest friends and asked if they would bring food items. I didn’t want a lot of different things, just a lot of a few things. We had sweet and salty and even healthy. Since I live in the south, sweet tea was a must. We served unsweet tea, lemonade, water, and coffee. Nothing fancy. A crew of friends came early to get everything laid out and ready to serve.

5.    Cake

If you are blessed to have a wonderfully talented baker/artist friend, you can have an awesome cake made! I wanted a Bible as the foundation of the cake as it is the foundation of our books. And, I asked that the Bible look tattered and well-used which you can see below.

Cake cu

On top of the Bible I wanted Harriet’s book on prayer and then Study Guide on Prayer (new book) on top.

Be sure to note the purple bookmark in the Bible, as well as the purple quill pen and inkwell.

6.    Decorations

White lattice and a little lace (as you saw in the picture above) made a great backdrop for the food/drink tables. Each table where people would sit had a centerpiece comprised of candles (the venue had on-hand) and purple paper flowers. A crew of friends came early to get everything decorated.

7.    Giveaways / Door Prizes

Each person was given a number for the door prize drawing. I gave away copies of all of my books and Harriet’s and a few other things. Before the drawings (we drew several numbers every half hour), I welcomed everyone and talked about the book or read excerpts.

As each person left, they took home a book cookie with the study guide title on it, These were made by another dear friend.

cookie pic

8.    Book Table

A friend manned the table and sales for me. I discounted all the prices. And, if someone brought their copy of Harriet’s book on prayer that the new study guide goes with, they received an additional discount on the study guide.

9.    Book Signing

A podium made a great place for signing books and having pics made with my friends.

signing podium

10.   Pictures

Ask several people to take candid pictures throughout the event. You may also consider purchasing some disposable cameras, placing them on the tables, and encouraging your guests to take pics.

 11.  Enjoy yourself!

With the right planning, you can spend your time visiting with your friends, signing books, and having your picture made a gazillion times!

Writing Prompt: Include Launch Party plans as part of your total plan for your new book. It will bless you and all those who are able to attend.

Click to Tweet: Make the Launch Party a time to thank the Lord for His grace that enables you to write, for a publisher who is willing to publish your book, for all the Prayer Warriors who have consistently prayed for you during the process.

Book Release Day for Not Alone

By Jennifer HallmarkNot Alone

I’m excited to announce that Not Alone: A Literary and Spiritual Companion for Those Confronted With Infertility and Miscarriage is available today. This book compilation gave me the opportunity to talk about a very difficult time in my life: the miscarriage of my first child. Though I was able to have two children after that, the pain is still there. If you know anyone who has struggled with miscarriage or infertility, this book can give them hope.**

Not Alone: A Literary and Spiritual Companion for Those Confronted with Infertility and Miscarriage

Our society understands how terrible the loss of a child is when that child is out of the womb, but what about when a child dies before birth? Or what about the emptiness that comes when a very-much-wanted child is never even conceived?

These quiet, private losses are hard for those who have not experienced them to understand. And these losses leave those who have suffered them feeling alone in their grief.

Not Alone: A Literary and Spiritual Companion for Those Confronted with Infertility and Miscarriage is a resource both for those who have suffered through these experiences and for their friends and relatives, who want to understand what their loved ones are going through.

This collection contains true stories that are:

  • sensitive, and yet honest
  • angry and raw, but not despairing
  • unique, and yet relatable

The contributors to this book are male and female, old and young, some who eventually had children and some who never did, and yet despite their differences, they share a common grief and a common faith.

No experience of miscarriage, infant loss, or infertility is like any other, yet by reading these painful and hope-filled stories, you’ll be comforted by knowing there are others who understand the journey you’re on, the loss you’ve suffered, and you will find that even though your loss is uniquely yours, you are not alone.

Purchase your copy at:

Amazon

Kalos Press

Barnes and Noble

**This book is a clean read, except for two essays which contain a couple of curse words.