Blog Tours

by Harriet Michael

Sounds exciting, right? But what exactly are blog tours and how are they helpful to a writer?

What is a blog tour?

A blog tour is a collection of blogs that agree to write a post about you or information (often about your new book.) This usually happens in a set amount of time, like a week or two with each blog appearance scheduled for a different day. Ideally, you or your new book will be the focus of a blog post every day or every few days for 10-14 days. Often, bloggers willing to participate in blog tours agree to read your book and also post a review on Amazon, Goodreads, Barnes and Noble, or some other site.

How is a blog tour beneficial?

The main benefit of a blog tour is online exposure, though a secondary benefit is attaining those much desired, hard to come by reviews of your book. The effect of blog tours on book sales is minimal but to me, the reviews are worth their weight in gold. Blog tours are often utilized as part of a book launch when an author has a new book, but older books can also benefit from tours.

Arranging a Blog Tour

So, this all sounds interesting, how do you get your book into a tour? There are many options available. If you do an internet search you may find organized tours that you can participate in. Or you might want to arrange a tour of your own by asking blogger friends if they would be willing to spotlight your book. Organized tours usually cost to participate in and I strongly suggest if you arrange your own blog tour that you offer some gift of gratitude to your blogger friends who agree to spotlight you—at the very least a free e-book copy to the blogger. This makes it easier for her to also review your book.

My Experience

I have participated in blog tours through Celebrate Lit. They are an organized tour where bloggers agree to participate. Fellow Inspired Prompt contributor, Shirley Crowder is a participating blogger with Celebrate Lit. I enjoyed my blog tour experience. The exposure was nice and the Amazon, Goodreads, and Barnes and Noble reviews priceless! It did have a cost, though. My publisher was able to get a discounted price and I was able to split the cost because my book had a co-writer. Given all of that, I felt it was well worth it but if I’d had to bear the whole cost myself, I probably would have tried to arrange my own blog tour rather than go the organized route.

Writing Prompt: Write a brief (1-2 paragraph) summary of a book you would like to have spotlighted on a blog tour.

Click-to-Tweet: The main benefit of a blog tour is online exposure, though a secondary benefit is attaining those much desired, hard to come by reviews of your book.