A launch team can be a great asset for an author. They provide the author with early reviews, a way of spreading the word about his book to a variety of social circles, and they give the author more leverage on social media. They are his peeps.
Launch teams are a must.
But what happens when an author is unclear about his goals for the launch? Well, things can get messy quick. Instead of the launch team being a group of positive supporters, they can become another obstacle for the author to overcome.
In order to avoid a break down in launch team etiquette, here are five strategies to put into place before the launch team ever gets started.
- Make a list of supporters
Make a list of potential Launch Team members who you think will follow through on their commitment to you and who are enthusiastic and positive about your work. This list doesn’t have to be long. It is better to go for quality over quantity. You want those on your list to include friends and family who are cheering for your success and super fans who have been following your writing career.
You may also want to think of any influencers you may know, or people located in other parts of the country or the world. This will automatically add new social circles to your launch and broaden your reach to potential readers.
- Set your Goals
Before you contact anyone on your list, sit down and set some clear goals for your team. What is it that you need your team to do?
Is your focus on getting them to leave reviews, or do you want them to concentrate more on their social media contacts? Or is your focus more on handing out swag and word of mouth marketing? Whatever your focus is, be sure to communicate it concisely to your team.
- Set up social media copy
Since you are enlisting the help of others, you want to make it as easy as possible for them. So, you need to provide the social media copy for your launch team. This will entail both memes with your book cover on it and interesting pictures that play on some aspect of the story. This gives your launch team a variety of choices and keeps the interest of their social media friends from waning.
You will also want to provide the copy to go along with the pictures. Use a quote from one of your characters or vibrant description of a place in your book. Think outside the box on this one.
- Make a calendar
To keep everyone on the same page, use your goals to create a calendar of events. When does the book need to be read by? Have that on the calendar. When should the launch team post reviews? Again, have that on a calendar. By putting everything in one place, you not only keep everyone in step, but it acts as a reminder of what should be happening and when.
The less your team members have to plan and do for themselves, the more likely they are to follow through and help you spread the word. You want to make it as fun and easy as possible for your people.
- Plan to say “Thank You”
Be sure to include in your planning a way to say thank you to your team. If everyone does what is asked, they will have given you many hours of their time and lots of their energy.
So, work into your calendar of events, some giveaways for your team. Make them unique and special. Maybe a tee-shirt with a cool launch team name on it like “The Dream Team” or maybe a mug that says, “llama tell you about my Launch Team”. Be creative but make it something meaningful to your people.
Launch teams are a valuable set of people who can help an author achieve success. These strategies should help to pave the road to a happy partnership in this adventure of writing. If used wisely, launch team members can become an author’s number one source of encouragement and information.
Click-to-Tweet: #HowTo #BookLaunch – A launch team can provide the author with early reviews, a way of spreading the word about his book to a variety of social circles, and they give the author more leverage on social media.
Prompt: Jan sat her dinning room table with the pen and paper in her hand. Who was she going to ask to be on her launch team? She hated to impose, but …
Bonita Y. McCoy hails from the Great State of Alabama where she lives on a five-acre farm with two cows, two dogs, two cats, and one husband who she’s had for over thirty years. She is a mother to three grown sons and two beautiful daughters-in-law, one who joined the family from Japan. She loves God, and she loves to write. Her blog, articles, and novels are an expression of both these passions.
No Room In His Heart
Truth Be Told