by Cari Schaeffer
I find it necessary to briefly tell you a little about myself. I am a US Air Force veteran, have my Bachelor’s of Science degree in Nursing and worked as a Critical Care RN for almost a decade, became a Chef and owned my own Personal Chef and Catering Company for six years, and am now an Indie author. In the midst of all that, I have been married for twenty-five years and have three beautiful children and two Chihuahua guard dogs – Stanley McBarker and Snoopy. With that in mind, read on…
Control of My Worlds It is my belief that a number of writers have control freak tendencies. I am one of those. Fortunately at this point, I have come to realize the only real control I have in life is self-control. I cannot control the people in my life or the events that transpire. I can only control my reactions to them. Sure, the choices I make can influence some events in my life, but even that isn’t guaranteed. Often, making the right choice brings pain, sorrow, and challenges into our lives. It is still the right choice, however.
Fiction writing is different. When we write, we control everything that goes on in the world we create. Every single person exists because we created them. They say or don’t say whatever we want them to, do everything we make them do, and go through everything we put them through. If you write fantasy or anything “out of the ordinary”, you have even more control – if you don’t want gravity to exist, POOF it’s gone! It’s a perfect outlet for anyone with control issues.
As an Indie Author, I write when I want, what I want, how I want, and for as long as I want. The flip side and challenge is that this path requires a good measure of self-discipline. If you’ve chosen the path of being a traditionally published author, you have externally-imposed deadlines to meet. Either that’s liberating for you because you operate best with a “boss”, or it chafes you because you don’t.
I have no externally-imposed rules related to genre. My first novel is Inspirational Fiction, but it doesn’t follow some of the rules imposed by the traditional gatekeepers of that genre. There is no foul language or explicit material, but the characters of my book experience a wide variety of emotions that sometimes spill over. The married main characters of my book have sex, too. Nothing is overt, just implied. The reviews I’ve received for that novel are all positive. My readers are my gatekeepers. I am not limited to a single genre, either. My most recent novel is clean fiction without an overt Christian message. I have several more novels in a queue, waiting for their turn. One of them is a YA fantasy. I read one novel in the last year by a traditionally published author who broke one of the rules that every other book I have ever read (regardless of publishing method) follows. She didn’t use one single set of quotation marks around any of the dialogue in her book. I found it very distracting and hard to follow. I have no idea why she made that choice, or why her publisher allowed it, but there it is.
Control of My Career I have complete career control. For better or for worse, that’s the truth of it. Indies decide what book formats to publish – e-book exclusively, paperback exclusively (rare), or a combination of both, which channels to publish through, and how much to charge for the books.
It also means I have to market all by myself, too. Although for traditionally published authors, they are typically on their own, too. The Big Six publishers (Hachette Book Group, HarperCollins, Macmillan Publishers, Penguin Random House, and Simon and Schuster) aren’t spending a lot of money to market their authors. Unless you’re a publicly recognized name, they just don’t have the money for it. Smaller publishers don’t have the money, either. One requirement for an author to be considered by either a publisher (most of which accept only agent submitted manuscripts) or a literary agency is to have an already existing, robust marketing plan and social media platform.
Speaking for my own Indie Author journey, I have had hits and misses. Along the way, I have had so many other Indie and Hybrid authors come alongside me, mentor me, and show me the ropes and the way. Not everything I have been told has panned out or proven true (for me), but I count everything as a lesson learned and therefore inherently valuable. I find this group of people to be very peer-like in attitude and more than willing to share knowledge without boundaries.
The beauty of my Indie journey has been the ability to instantly tweak anything and everything, often with just a few key strokes. Remember, I have control freak tendencies, so this works for me! If something isn’t working in my marketing deck of cards, I shuffle it and put something else out there after researching and discussing it with other authors.
I am currently learning about new marketing techniques and tools. One successful tool I want to share with you is that of growing your email list. The example I will use is Facebook. It is fabulous for relating to people all over the globe, but you don’t have control over who sees your posts and who doesn’t. Facebook controls that. When you collect email addresses, you are the one in the driver’s seat. You control the flow of information and interaction. I want to stress that the collection of these email addresses works best for those who have intentionally and voluntarily signed up to receive updates from you via your website.
When I owned my business, I never had a single business card printed with my email address on it. Why? Because at networking events, the attendees walk around collecting large stacks of business cards from each other. When the attendees collect that stack of business cards, they go home, sit in front of their computer and enter email addresses from said business cards or other materials to receive newsletters, etc. from them before throwing them away. It is still a common business practice. Personally, I find that to be unethical. I certainly never appreciate it when someone adds my email address to their newsletter without my explicit permission. It does not increase the likelihood that I’ll frequent that business, service, or product. In fact, it has the opposite effect. I treat my readers the way I would like to be treated – with respect. I don’t write newsletters and don’t plan to. As an author, I am not entirely sure what the purpose of a newsletter would be.
My email subscribers only hear from me when I have something to share. It is not tied to an externally-imposed schedule (sort of like me…) such as weekly, bi-monthly, monthly, etc. There are plenty who would disagree with me, I’m sure. That’s all right. We all find what works for us individually. The promise I make to my subscribers is that I will not fill up their in-box just because the calendar says it’s time to send something. Instead, I let them know about book signings, new releases, and anything else that pertains to the reason they signed up in the first place – to read my books because they like them. That’s all.
Cari Schaeffer can be found at www.carischaeffer.com She has two novels currently available – Faith, Hope, Love, and Chocolate and Hello and Goodbye: Volume One: The Yellow Ribbon Chronicles. Both are available as e-books and paperbacks at most on-line retailers.
Writer’s Prompt: You are walking along a gravel path, alone and lost in thought. Suddenly, you come upon this structure. Why is it there? What stories does it have to tell?