Copywriting 101

By Cammi Woodall

Think about your day so far. Have you seen a television commercial? Listened to an ad on the radio? Picked up a brochure for a new travel destination? Looked at a billboard? Logged on to a website for the newest restaurant in town?

Did you answer yes to any of these questions? Then you already have experience with copywriting.

So, what is copywriting? According to the Merriam-Webster dictionary, a copywriter is a writer of advertising or publicity copy. As a copywriter, you are responsible for hooking the consumer with your words. How often do you skim advertising material without a second thought? Occasionally, though, something will catch your eye. A certain phrase or slogan can pull a consumer in, and a good copywriter will keep them there by using persuasive text. You as a copywriter want to make sure that customer feels they can’t live without your product!

What does this mean for you as a freelance writer? Don’t most businesses have a staff that does this for them? Not necessarily. Business today is very different from twenty years ago. There are thousands of companies that conduct business strictly online and more small businesses than ever before. Most cannot afford to have their own advertising department. That’s where you and your unique perspective come in.Writer journaling in a book

Copywriting jobs can range in size from writing the script for a 20 second radio spot to handling all media material for a new product launch. This could include brochures, media copy, social media content, television or radio script, educational material, demonstration videos, product packaging, and more! Every piece of advertising ephemera for a campaign or product is the result of a copywriter’s work.   

How do you get one of these jobs? There are several different ways.

–                      Network. Ask your family and friends. Dear Aunt Irma might know just the person you need to know!

–                      Apply for a job at a physical business. Go to your local newspaper office, radio station, or advertising agency. This could result in freelance work, but you might also become a staff member!

–                      Online job boards – I have never used one of these boards (I am learning about copywriting along with you), so I cannot give any personal advice. The ones that came up most in my research are Problogger, Contena, All Indie Writers, Blogging Pro, and Writers Weekly. My advice is to look at each board and see which one fits your style. On most, companies post freelance positions. You probably won’t get a large job right away, but the smaller jobs are a great way to build your portfolio.

–                      Social media. Does anybody remember when getting in touch with other people meant a phone call or a letter? Twitter and Facebook are both good sources of information. Look for boards that posts jobs, but also advertise yourself.

–                      Newspaper Classifieds. Yes, there are still paper newspapers out there.

–                      Pitch directly to a business. Is there a new store or boutique opening near you? Make a friendly call. New business owners might be more interested in stocking and construction. They might not be thinking about newspaper ads, business cards, Facebook pages, radio spots, or promotional brochures.

This article only covers a small portion of the expanse of copywriting. The internet has dozens of websites and thousands of articles on how to get started, how to create effective prose, how much to expect to earn, and more. Copywriting might not have been something you’ve thought about before, but I recommend you do some research. You could create the next ‘Where’s the beef?’ campaign!

 

Prompt – She squared her shoulders and took a deep breath. This was one meeting she never wanted to attend. She opened the door and entered the room.

Despite Your Kicking and Screaming Protests … You ARE a Brilliant Marketer!

To work successfully within the writing industry, you need to know how to market. Judy shares some of her wisdom on that topic…

By Judy Ransom

I met Jennifer Hallmark at a Christian writers’ conference several months ago and shared my passion for marketing with her. She asked if I’d like to be a guest writer here, and never one to shy away from a new opportunity, I said, “Yes!”

After a while, it sunk in what I committed to. I agreed to teach writers how to market themselves and their work … while still a novice in the world of self-publishing! I wrote to Jennifer, asking if she really wanted me, a business marketer, to share marketing tips with writers. She assured me that you would enjoy learning more about the principles of marketing, and would be savvy enough to apply it to your industry—writing and publishing.

My Background

I’ve been a business owner with my husband for over thirty-five years in the cleaning and restoration industry. After ten years of flying by the seat of our pants and stumbling through dark hallways in the school of hard knocks, we finally found mentors in a business marketing coaching program. Over the next ten years we invested over $100,000.00 in our marketing and business education, attending quarterly conferences where we sat at the feet of highly successful entrepreneurs, such as WordPress founder Matt Mullenweg and Zappos founder Tony Hsieh, to name a few.

I am now wired for marketing and love to share it with people. And thanks to Jennifer’s encouragement, I can share with you a little about marketing in the world of writing.

Tell People About It!

As writers, we can be perfectly content introverts, seeking times of solitude to pour forth our souls in the written word. We later find out that writing isn’t enough … we also need to be marketers. “Oh no, that’s not me,” we cry. “If my writing is truly great, it will sell itself!”

We repeat the Field of Dreams mantra in our minds, “If I build it, they will come!” Unfortunately, nothing could be further from the truth. An old myth has convinced us, “Build a better mousetrap, and the world will beat a pathway to your door.” The reality is, “Build a better mousetrap … and if you don’t know how to tell people about it, you’ll wind up with a warehouse full of mousetraps.”

The good news is that you’re already a better marketer than you’ve probably given yourself credit for. Think about how many times you’ve persuaded others to see a great movie, to eat at a memorable restaurant, or to read one of your favorite books. You struck an emotional chord within them, plucking at their heartstrings in the way only you can, and won them over. Yes, you are a marketer!

God filled you with unique gifts and perception and inspired you to write and impart life to others. But it doesn’t end there. He will also work within you to tell others about your work. We have not because we ask not, and conversely, we have because we ask. So ask for his help in telling people about the work He inspired you to write. And while you’re at it, ask Him for the boldness and confidence to jump all the hurdles in your mind shouting, “No!” and sprint to the triumphant cry of, “Yes, I can!” The Lord wants you to finish the work in what He called you to write, by getting it into the hands of those He inspired it to be written for. He wants you to tell people about it.

Sell Yourself

Set your sights higher than simply wanting to sell your book. If you look deeper, you’ll realize that you’re really selling yourself. There’s a group of people out there who want and need exactly what you’ve written. They are your tribe … and they want you.

How often have you loved what a book did for you, and you wanted more? I read a book last year which reverberated within my soul, and I knew I had to meet the author. So I contacted her, made travel arrangements, and now we’re dear friends. God brought us together through what He inspired her to write, and we found a kindred spirit in each other.

Through your writing, God will bring you your tribe—those who will be deeply touched, inspired, and even healed by what you’ve written. Make it easy for them to stay in touch with you. Let your book be a stepping stone to you. Have your website and contact information in your book. Offer them something free—a monthly newsletter with prizes, previews of what you’ve got in the works, etc. Let your book direct them to come into contact with you, so you can keep in touch with them, and develop a tribe of raving fans who will tell their friends about you.

The best website URL you can have is YourName.com, which makes it easy for people to find you. You don’t need a catchy name other than your own. As one highly successful entrepreneur taught me, “Go with your name, go with your name, go with your name!” Your passion and direction sometimes change, but you will always be you, and you can take your tribe with you.

Keep in Touch

Once you establish a way of communicating with your people, whether it’s a newsletter or blog—hopefully both—don’t be afraid of “bothering” them, which is a fear I hear expressed by many writers. If someone gave you their name and email address, it’s because they want to hear from you. Wipe out any false notions in your mind that you’re bothering them, and write to them and for them regularly.

Be the brilliant marketer you already are. Tell people about your work, sell yourself, and keep in touch with your people. God will open doors as you pour out the words He gives you!

Click to tweet: God filled you with unique gifts and perception and inspired you to write and impart life to others. But it doesn’t end there. He will also work within you to tell others about your work. #marketing #IndieAuthor


Judy Ransom has been a business owner with her husband, Steve, since 1983 in the cleaning and restoration industry, with thirty employees. Through the years she learned the art of delegation and weaned herself from the roles of dispatcher, bookkeeper, manager, and personnel director, but held onto her one role of passion in the business as marketing director.

Now semi-retired, she is entering the world of self-publishing with her upcoming book, Thank Your Way to Wholeness … Gratitude Journaling for Greater Happiness, Health and Intimacy with God.

Judy is a freelance writer, copy editor, and speaker. For over forty years she has been teaching people in small groups and conferences how to understand the Bible and develop their relationship with God.

You can find Judy at: http://judyransom.com

https://twitter.com/judyransom

Marketing: The Bane of Every Writer’s Existence

Guest post by Michelle Griep

I know a lot of authors. Big names. Small names. Those in-between. And you want to know what they all have in common? Well, besides loving coffee and geeking out at bookstores, that is. Every writer I know has a deep down fear that they all share …

Marketing.

That’s right. Authors big and small all break out in hives at the thought of marketing. There are lots of reasons why, of course. It’s time consuming. They’re not sure what to do, where to market. And most authors truly are starving artists without a big bankroll to fund a marketing budget. But I suspect those are just cover-up excuses. That there’s something more at play here with the deep angst about marketing.

I think the real reason authors hate marketing is because writers are generally very private little mammals. Tooting our own horn does not come naturally. I mean, think about it. What kind of person chooses to squirrel himself away alone in a room for hours upon hours on end?

An introvert, that’s what.

But the ugly truth is that in today’s world, like it or not, every author has to be a marketer. Writers must hold hands with the marketing realm if they want their books to be successful. And who doesn’t want that? There are a few tricks, though, even for the most timid of writers who need to get their book out there in front of readers’ faces, and one of my favorite ways is to team up with other authors.

Check out the other books on the market in your genre and then be bold—go ahead and send out an email to those writers and ask if they want to team up to do a giveaway. You’ll get more bang for your buck (so to speak) if you’re all promoting the same contest than if you were to try to go it on your own.

But that’s just one little idea. Recently I joined in with 9 other authors to put together a how-to book on writing, and one of the chapters is all about marketing. For more tips on how you can up your game in the marketing field, check out Writing From the Trenches: Tips & Techniques From Ten Award-Winning Authors. Here’s a blurb:

TEN-HUT! Gear up for your writing with tried-and-true tips from the trenches. Ten award-winning authors share invaluable tips and secrets they’ve gleaned the hard way, offering a broad range of insights and opinions on the best way to tackle subjects such as the following:

Plotting Techniques
Research
Characterization
Villains We Love to Hate
Dynamic Dialogue
Sigh-Worthy Heroes
The Right Heroine for the Job
Hooking Your Reader in the First Chapter
Scene Endings to Lead Your Readers On
Creating a Movie Set
Making your Readers Cry
Deep POV
Copyediting your Manuscript
Indie Publishing vs. Traditional Publishing
Marketing for Those Who Hate Marketing

At last … a writer’s tool that provides the experience and expertise of ten authors who’ve been on the front lines of publishing and lived to teach about it: Connie Almony, Lynnette Bonner, Hallee Bridgeman, Louise Gouge, Michelle Griep, Julie Lessman, Elizabeth Ludwig, Ane Mulligan, MaryLu Tyndall, and Erica Vetsch.

So, what about you? What’s one of your favorite ways to market? Share in the comments.

Click to Tweet: “…the ugly truth is that in today’s world, like it or not, every author has to be a marketer.”  Multi-published author, Michelle Griep, shares one of her ideas today via @InspiredPrompt. #MarketingStrategy


ABOUT THE AUTHOR: Michelle Griep

Michelle Griep’s been writing since she first discovered blank wall space and Crayolas. She is the author of historical romances: A Tale of Two Hearts, The Captured Bride, The Innkeeper’s Daughter, 12 Days at Bleakly Manor, The Captive Heart, Brentwood’s Ward, A Heart Deceived, and Gallimore, but also leaped the historical fence into the realm of contemporary with the zany romantic mystery Out of the Frying Pan. If you’d like to keep up with her escapades, find her at www.michellegriep.com or stalk her on Facebook, Twitter, or Pinterest.

Indie Publishing: Create and Sell Digital Products

By Susan Neal

Do you have a product that’s not long enough to be a book but would still be valuable to a reader? You can easily create a digital product and sell it on your website or through a link in an article. This blog post will provide step-by-step instructions on how to create digital products, so you can start earning money.

To make a digital product, you need to properly format the document. First, develop a front matter page with a disclaimer, copyright, and notice that the buyer may not reprint or give away this product. Construct a table of contents to correspond with the content of your product. Insert a header with page numbers and title of the product and a footer with a copyright symbol “©—all rights reserved” and your website.

Next, build the back matter including an about the author section and a blurb regarding any other books or products you sell. Include your social media links. Finish up with a colorful cover just like an e-book because the cover is the first thing a potential buyer will see. I use Pro_Ebook Covers on Fiverr.com to design my covers for a minimal cost.

After you format your digital product upload it to Gumroad.com. I have used this company to sell my products since 2016. This business’s website is simple and easy to use.

It is free to create an account and make as many digital products as you want. You are not charged until you sell a product. Gumroad’s fee is 8.5% of your selling price + $.30 per sale. To create a product, click “add a product” under the products tab, and follow the instructions to upload your PDF and cover. Add a compelling description of your item and a price.

Gumroad takes care of the financial transaction and deducts their fees from the payment that they receive from the buyer. You are paid on a monthly basis and the money is electronically deposited. It is that simple, and you do not pay anything until you make a sale.

One of my best selling digital products, How to Prevent, Improve, and Reverse Alzheimer’s and Dementia, contains 24 interventions to prevent these devastating diseases. Every week I receive an email from Gumroad notifying me that another one of my products, like this one, sold.

To add your newly created product to your website Gumroad provides embedded coding for you to install. You copy and paste the code into your site. This company also provides a link for you to use in emails, blogs, and articles, so you can advertise your products.

It is up to you to do the marketing. You can check out four digital products that I sell on my website at http://christianyoga.com/dvd-products. I include links to my digital products in the bio section of my articles and blogs.

Check out my two best selling products on Gumroad:

How to Prevent, Improve, and Reverse Alzheimer’s and Dementia

Eat to Live: with a Low-Carbohydrate, Low-Glycemic, Anti-Inflammatory Diet

Now you can begin selling your digital products as well. For fiction authors, you could sell character sketches and the backstory for your heroine and hero. What other type of digital product could you create? Please share below.

Writing Prompt: What type of digital product can you create?

Click to tweet: Do you have a product that’s not long enough to be a book but would still be valuable to a reader? You can easily create a digital product and sell it on your website or through a link in an article. This blog post will provide step-by-step instructions on how to create #digital products, so you can start earning money.  #IndieAuthors


7 Steps to Get Off Sugar and Carbohydrates (back cover description)

Over half of Americans live with a chronic illness, primarily due to the overconsumption of sugar and refined carbohydrates. Seven Steps to Get Off Sugar and Carbohydrates provides a day-by-day plan to wean your body off of these addictive products and regain your health. These changes in your eating habits will start your lifestyle journey to the abundant life Jesus wants you to experience. Not a life filled with disease and poor health.

You will learn:

  • how to eliminate brain fog, cure diseases, and lose weight
  • foods that damage versus foods that are beneficial—the ones God gave us to eat, not the food industry
  • healthy food alternatives and menu planning
  • the science behind food addiction, Candida, and emotional reasons we overeat
  • to identify food triggers and use God’s Word to fight impulsive eating
  • resources—educational videos and books, meal planning, support organizations, recipes

Jesus said in John 10:10, “The thief’s purpose is to steal, kill and destroy. My purpose is to give life in all its fullness” (TLB). Are you living life in its fullness? Is your health or weight impeding you from embracing a healthy, bountiful life? Take these simple seven steps and regain the life you were created for. You will love the new you! Link to Susan’s book: Amazon


Susan Neal’s mission is to improve the health of the body of Christ. She has her RN and MBA degrees, as well as a master’s in health science. She is a Certified Christian Health and Wellness Coach with the American Association of Christian Counselors.

Her book 7 Steps to Get Off Sugar and Carbohydrates won the Selah award. Her most recent publications, Christian Study Guide for 7 Steps to Get Off Sugar and Carbohydrates and Healthy Living Bullet Journal release in August 2018. Susan blogs and provides healthy menus, recipes, and corresponding grocery lists on HealthyLivingSeriesBlog.com.

Susan lives on five acres and grows her own organic fruits and vegetables. She loves swimming, horseback riding, and gardening.

You can follow Susan on:

her Facebook

Scripture Yoga Facebook

Healthy Living Series Facebook

Twitter

YouTube

Pinterest

Instagram

linkedin 

Google plus

What’s the Best Way for an Indie Author to Promote Their Book?

By Jennifer Hallmark

Maybe we should start with why authors want to sell their books.

Don’t give me that blank stare. I know it seems like a given but many writers go to all the trouble to put a book together then only do a little marketing. Either they are fearful of what people will think or they lack the skills to market, or maybe they wonder if they even should laud the praises of their own work.

Authors should not skimp on marketing.

If a person goes to the trouble of completing a book and then publishing it, whether traditional or Indie, it seems they should get it in front of readers. And at least that gives people a chance to decide whether they want to read it or not.  

Now that the why is settled, let’s look at what ways are best. Here are some positive steps to take in the promotion of your work:

  • Start by building a blog or website or having one built for you. You need a landing page for your readers to find you. Yes, it’s good to create an author page on Amazon, Goodreads, Barnes and Noble, and other places but make sure if a reader Googles your name, they can find you.
  • Email list. You need to have an email list of your readers and potential readers so you can reach them with news. Not spam them with constant bombardment. My favorite way to accomplish this is with my email newsletter. And people love presents so be sure to include a gift for the sign-up: a recipe, chapter of a book, short story, etc.  (You can subscribe to mine here for an example plus get a gift of ten of my favorite recipes. 😊Just look for the pop-up.)
  • Social media. There are all kinds of social media you can market your book through. I’d pick two or three and build a presence. Remember to build relationships with people and your books will sell. I use Facebook, Twitter, and Pinterest as my main three. Experiement and find what works for you.
  • Speaking/book signings. You’ll want to have a few events to allow the people in your area or areas you’re visiting to meet with the author. You can arrange to speak at a church, social club, library, or school. Make sure to set up a book table and sign books. Also have something set up to show people how to order the e-book if they’d rather read on the Kindle or Nook. Book stores are great places to have a book signing since your potential readers are already there.

Here’s our own Betty Thomason Owens at a book signing.

I also have four tips to speed up marketing:

    1. Be reliable and ready. Set up a pattern in the beginning and keep your name out there. You want people to know that you’re serious.
    2. Book links. Make sure you have book links on your blog/website, all social media, your signature in emails, and any guest posting you may do. If someone is curious, you want them to have a link to click on.
    3. Everyone loves a sale. I once bought a mystery e-book for 99 cents and liked it so much that I paid regular price for the next five just to see what happened. It really works.
    4. And finally, the most important tip of all: The Golden Rule. “Do to others whatever you would like them to do to you. This is the essence of all that is taught in the law and the prophets.” (Matthew 7:12 NLT) Be good to people. Sow seeds of kindness and I believe at some point you will reap a return. Build a network with other authors and promote them the way you would like to be promoted. It will bring a positive investment before it’s all over and you’re sure to make some lifelong friends.

Start today to put some of these principles in practice. Find what works best for you, then be consistent. The readers are out there and waiting for the next author to follow.

Show them where you are.


Writing Prompt: Jillian reached into the mail box and snatched the book-shaped package, clutching it tightly as she ran toward the house. She’d finally get to see…

Click to tweet: What’s the best way for an Indie author to promote their book? You might be surprised. #marketing #IndieAuthors