Five Strategies to a Successful Launch Team

A launch team can be a great asset for an author. They provide the author with early reviews, a way of spreading the word about his book to a variety of social circles, and they give the author more leverage on social media. They are his peeps.

Launch teams are a must.

Great launch teams.

Great launch teams shout from the mountain tops.

But what happens when an author is unclear about his goals for the launch? Well, things can get messy quick. Instead of the launch team being a group of positive supporters, they can become another obstacle for the author to overcome.

In order to avoid a break down in launch team etiquette, here are five strategies to put into place before the launch team ever gets started.

  • Make a list of supporters

Make a list of potential Launch Team members who you think will follow through on their commitment to you and who are enthusiastic and positive about your work. This list doesn’t have to be long. It is better to go for quality over quantity. You want those on your list to include friends and family who are cheering for your success and super fans who have been following your writing career.

You may also want to think of any influencers you may know, or people located in other parts of the country or the world. This will automatically add new social circles to your launch and broaden your reach to potential readers.

  • Set your Goals

Before you contact anyone on your list, sit down and set some clear goals for your team. What is it that you need your team to do?

Is your focus on getting them to leave reviews, or do you want them to concentrate more on their social media contacts? Or is your focus more on handing out swag and word of mouth marketing? Whatever your focus is, be sure to communicate it concisely to your team.

  •  Set up social media copy

Since you are enlisting the help of others, you want to make it as easy as possible for them. So, you need to provide the social media copy for your launch team. This will entail both memes with your book cover on it and interesting pictures that play on some aspect of the story. This gives your launch team a variety of choices and keeps the interest of their social media friends from waning.

You will also want to provide the copy to go along with the pictures. Use a quote from one of your characters or vibrant description of a place in your book. Think outside the box on this one.

  • Make a calendar

To keep everyone on the same page, use your goals to create a calendar of events. When does the book need to be read by? Have that on the calendar. When should the launch team post reviews? Again, have that on a calendar. By putting everything in one place, you not only keep everyone in step, but it acts as a reminder of what should be happening and when.

The less your team members have to plan and do for themselves, the more likely they are to follow through and help you spread the word. You want to make it as fun and easy as possible for your people.

Say thank you to your launch team.

Always say Thank You. It means so much.

  • Plan to say “Thank You”

Be sure to include in your planning a way to say thank you to your team. If everyone does what is asked, they will have given you many hours of their time and lots of their energy.

So, work into your calendar of events, some giveaways for your team. Make them unique and special. Maybe a tee-shirt with a cool launch team name on it like “The Dream Team” or maybe a mug that says, “llama tell you about my Launch Team”. Be creative but make it something meaningful to your people.

Launch teams are a valuable set of people who can help an author achieve success. These strategies should help to pave the road to a happy partnership in this adventure of writing. If used wisely, launch team members can become an author’s number one source of encouragement and information.

Click-to-Tweet: #HowTo #BookLaunch – A launch team can provide the author with early reviews, a way of spreading the word about his book to a variety of social circles, and they give the author more leverage on social media.

Prompt: Jan sat her dinning room table with the pen and paper in her hand. Who was she going to ask to be on her launch team? She hated to impose, but …

Bio head shot for Inspiration Blog - 2017Bonita Y. McCoy hails from the Great State of Alabama where she lives on a five-acre farm with two cows, two dogs, two cats, and one husband who she’s had for over thirty years. She is a mother to three grown sons and two beautiful daughters-in-law, one who joined the family from Japan. She loves God, and she loves to write. Her blog, articles, and novels are an expression of both these passions.

Drop by and visit her Facebook Author’s Page or Instagram page or visit her website bonitaymccoy.com where you can find her books, blog, and all the other things she might be doing.

No Room In His Heart  NoRoomInHisHeart_Final_ebook

On Amazon

Truth Be Told     TruthBeTold_Cover_rev7-19_ebook

On Amazon 

Marketing Ideas for Your Book Release

By Jennifer Hallmark

June 17th, 2019.

The time had arrived. My debut novel, Jessie’s Hope, would be released into the world. A book baby that was years in the making. Was I totally prepared for the marketing that would follow?

Uh, no.

Now before you say anything negative, I had prepared somewhat. But when it’s a brand-new, never-done-before, kind of something, preparation is scattered at best.

What do I mean?

Marketing seems to change every day. One day, an idea may help, the next day, it may not. I thought I’d share five resources/ideas I tried and my thoughts on how they helped me.

(1) Blog tour-I started with a two-week blog tour on release day, then two months later had a week-long review tour set up by Paige Boggs. I’m also planning a one-week tour the first week of December to hopefully add Christmas sales.

  • My thoughts: It helped my sales somewhat, but being on seventeen blogs in fourteen days was too many. I survived, but emerged worn out. The review tour was helpful in that it reached a lot of different people.

(2) Facebook party-I shared a Facebook party (set up by Paige Boggs) with another Lighthouse author Hope Bolinger a week after the release. Hope and I both enjoyed it and I sold several books, mostly e-books. Plus made some new friends…

  • My thoughts: I would definitely do this again.  It was a high-energy, fun party. And sharing it with Hope made it even more fun…

(3) Jessie’s Hope Book Launch Celebration-I held a celebration at our church fellowship hall and invited all my friends and family to share the joy with me.

  • My thoughts: I really had a blast. Over fifty people dropped by, and I sold quite a few paperback books. Worth every penny I spent on it for the encouragement I received that day.

(4) Book signings and speaking engagements-I had a library book signing, spoke at two book clubs, and addressed a women’s church group. I also had a book signing at Coldwater Books during the Helen Keller Festival. I have another bookstore signing planned in a few weeks.

  • My thoughts: Speaking is nerve-wracking, but I made it through okay. I sold over forty books at these events and it was a good experience.

(5) Ads-I purchased Book Bub ads and Facebook ads. I also tried Goodreads ads.

  • My thoughts: I had a lot of looks on Book Bub and really moved my book when it was offered for free for a week. I would have done better if I’d had another book to sell with it. I had several clicks on my ad on Facebook and sold a few. Goodreads had a lot of views, but no clicks. They’re in the process of redoing their ads so maybe it will be for the better. I changed my ad often as an experiment and moved more books with a quote from my book than with the tagline.

I would suggest you try all of these (maybe in moderation) and see what you think. I’m learning new things every day about marketing and tweaking my social media and email newsletter also. Spending money on an email newsletter has been a good investment for me also. I’d highly suggest it before your book finds its way into the world. Try some of these ideas and see your book release go to another level…

Click to tweet: Marketing ideas for your book release. Are you ready to launch a book? #marketing #bookrelease

Writing Prompt: Go to Pinterest and check out book release party ideas. There are so many. Here’s my board.

How to Survive a Book Release

I’ve carried it in my heart for months, even years. I’ve gone through travail to bring about its birth. And now, it’s time.

Am I really ready for this?

Will I survive the release?

Oh, what fun and excitement surrounds the release of a book. That is, if you call taut nerves, almost overwhelming nausea, and gut-wrenching anxiety fun. It’s all part of the routine. Kind of like strapping yourself into a monster rollercoaster you’ve never ridden before. You have no idea where it’s going to take you, or what twists and turns you’ll endure along the way.

So, are you ready? No?

That’s why we’re here. In order to have a great book release, you need help. This month at Inspired Prompt, we hope to give you ideas and point you in the right direction to get that help.

The Inspired Prompt crew and contributors have been there (and done that), either with our own releases, or helping other authors. We’ve served on numerous teams, written reviews, and held the hands of the releasing authors. We know the drill and have learned some lessons along the way. Lessons we will now share with you, dear readers.

  • Speaking engagements – how important are they? What do you talk about? How do you find them?
  • Setting up a “street team” – your encouragers who come alongside and add their strength to yours in the marketing process.
  • Utilizing Facebook parties and Facebook Live
  • The benefits and importance of Blog Tours
  • Marketing Resources
  • Working with traditional publishers
  • Dealing with sales tax

Our toolbox is fully packed for November. I hope you’ll join us on Mondays and Fridays for our regular posts. Please send us your comments and suggestions.

The crew and I are so thankful for you, our readers. Our prayer is that you will be inspired and encouraged and that your eyes will be opened to new possibilities along the “write road.”


Writing Prompt: Write an opening paragraph for a new story using these three words: birdsong, autumn, concrete. Have fun!

Click-to-Tweet: Are you ready for your book’s release? In #November @InspiredPrompt provides writers with great ideas, suggestions, and how-to’s to help make it a success. #BookRelease

Copywriting 101

By Cammi Woodall

Think about your day so far. Have you seen a television commercial? Listened to an ad on the radio? Picked up a brochure for a new travel destination? Looked at a billboard? Logged on to a website for the newest restaurant in town?

Did you answer yes to any of these questions? Then you already have experience with copywriting.

So, what is copywriting? According to the Merriam-Webster dictionary, a copywriter is a writer of advertising or publicity copy. As a copywriter, you are responsible for hooking the consumer with your words. How often do you skim advertising material without a second thought? Occasionally, though, something will catch your eye. A certain phrase or slogan can pull a consumer in, and a good copywriter will keep them there by using persuasive text. You as a copywriter want to make sure that customer feels they can’t live without your product!

What does this mean for you as a freelance writer? Don’t most businesses have a staff that does this for them? Not necessarily. Business today is very different from twenty years ago. There are thousands of companies that conduct business strictly online and more small businesses than ever before. Most cannot afford to have their own advertising department. That’s where you and your unique perspective come in.Writer journaling in a book

Copywriting jobs can range in size from writing the script for a 20 second radio spot to handling all media material for a new product launch. This could include brochures, media copy, social media content, television or radio script, educational material, demonstration videos, product packaging, and more! Every piece of advertising ephemera for a campaign or product is the result of a copywriter’s work.   

How do you get one of these jobs? There are several different ways.

–                      Network. Ask your family and friends. Dear Aunt Irma might know just the person you need to know!

–                      Apply for a job at a physical business. Go to your local newspaper office, radio station, or advertising agency. This could result in freelance work, but you might also become a staff member!

–                      Online job boards – I have never used one of these boards (I am learning about copywriting along with you), so I cannot give any personal advice. The ones that came up most in my research are Problogger, Contena, All Indie Writers, Blogging Pro, and Writers Weekly. My advice is to look at each board and see which one fits your style. On most, companies post freelance positions. You probably won’t get a large job right away, but the smaller jobs are a great way to build your portfolio.

–                      Social media. Does anybody remember when getting in touch with other people meant a phone call or a letter? Twitter and Facebook are both good sources of information. Look for boards that posts jobs, but also advertise yourself.

–                      Newspaper Classifieds. Yes, there are still paper newspapers out there.

–                      Pitch directly to a business. Is there a new store or boutique opening near you? Make a friendly call. New business owners might be more interested in stocking and construction. They might not be thinking about newspaper ads, business cards, Facebook pages, radio spots, or promotional brochures.

This article only covers a small portion of the expanse of copywriting. The internet has dozens of websites and thousands of articles on how to get started, how to create effective prose, how much to expect to earn, and more. Copywriting might not have been something you’ve thought about before, but I recommend you do some research. You could create the next ‘Where’s the beef?’ campaign!

 

Prompt – She squared her shoulders and took a deep breath. This was one meeting she never wanted to attend. She opened the door and entered the room.

Despite Your Kicking and Screaming Protests … You ARE a Brilliant Marketer!

To work successfully within the writing industry, you need to know how to market. Judy shares some of her wisdom on that topic…

By Judy Ransom

I met Jennifer Hallmark at a Christian writers’ conference several months ago and shared my passion for marketing with her. She asked if I’d like to be a guest writer here, and never one to shy away from a new opportunity, I said, “Yes!”

After a while, it sunk in what I committed to. I agreed to teach writers how to market themselves and their work … while still a novice in the world of self-publishing! I wrote to Jennifer, asking if she really wanted me, a business marketer, to share marketing tips with writers. She assured me that you would enjoy learning more about the principles of marketing, and would be savvy enough to apply it to your industry—writing and publishing.

My Background

I’ve been a business owner with my husband for over thirty-five years in the cleaning and restoration industry. After ten years of flying by the seat of our pants and stumbling through dark hallways in the school of hard knocks, we finally found mentors in a business marketing coaching program. Over the next ten years we invested over $100,000.00 in our marketing and business education, attending quarterly conferences where we sat at the feet of highly successful entrepreneurs, such as WordPress founder Matt Mullenweg and Zappos founder Tony Hsieh, to name a few.

I am now wired for marketing and love to share it with people. And thanks to Jennifer’s encouragement, I can share with you a little about marketing in the world of writing.

Tell People About It!

As writers, we can be perfectly content introverts, seeking times of solitude to pour forth our souls in the written word. We later find out that writing isn’t enough … we also need to be marketers. “Oh no, that’s not me,” we cry. “If my writing is truly great, it will sell itself!”

We repeat the Field of Dreams mantra in our minds, “If I build it, they will come!” Unfortunately, nothing could be further from the truth. An old myth has convinced us, “Build a better mousetrap, and the world will beat a pathway to your door.” The reality is, “Build a better mousetrap … and if you don’t know how to tell people about it, you’ll wind up with a warehouse full of mousetraps.”

The good news is that you’re already a better marketer than you’ve probably given yourself credit for. Think about how many times you’ve persuaded others to see a great movie, to eat at a memorable restaurant, or to read one of your favorite books. You struck an emotional chord within them, plucking at their heartstrings in the way only you can, and won them over. Yes, you are a marketer!

God filled you with unique gifts and perception and inspired you to write and impart life to others. But it doesn’t end there. He will also work within you to tell others about your work. We have not because we ask not, and conversely, we have because we ask. So ask for his help in telling people about the work He inspired you to write. And while you’re at it, ask Him for the boldness and confidence to jump all the hurdles in your mind shouting, “No!” and sprint to the triumphant cry of, “Yes, I can!” The Lord wants you to finish the work in what He called you to write, by getting it into the hands of those He inspired it to be written for. He wants you to tell people about it.

Sell Yourself

Set your sights higher than simply wanting to sell your book. If you look deeper, you’ll realize that you’re really selling yourself. There’s a group of people out there who want and need exactly what you’ve written. They are your tribe … and they want you.

How often have you loved what a book did for you, and you wanted more? I read a book last year which reverberated within my soul, and I knew I had to meet the author. So I contacted her, made travel arrangements, and now we’re dear friends. God brought us together through what He inspired her to write, and we found a kindred spirit in each other.

Through your writing, God will bring you your tribe—those who will be deeply touched, inspired, and even healed by what you’ve written. Make it easy for them to stay in touch with you. Let your book be a stepping stone to you. Have your website and contact information in your book. Offer them something free—a monthly newsletter with prizes, previews of what you’ve got in the works, etc. Let your book direct them to come into contact with you, so you can keep in touch with them, and develop a tribe of raving fans who will tell their friends about you.

The best website URL you can have is YourName.com, which makes it easy for people to find you. You don’t need a catchy name other than your own. As one highly successful entrepreneur taught me, “Go with your name, go with your name, go with your name!” Your passion and direction sometimes change, but you will always be you, and you can take your tribe with you.

Keep in Touch

Once you establish a way of communicating with your people, whether it’s a newsletter or blog—hopefully both—don’t be afraid of “bothering” them, which is a fear I hear expressed by many writers. If someone gave you their name and email address, it’s because they want to hear from you. Wipe out any false notions in your mind that you’re bothering them, and write to them and for them regularly.

Be the brilliant marketer you already are. Tell people about your work, sell yourself, and keep in touch with your people. God will open doors as you pour out the words He gives you!

Click to tweet: God filled you with unique gifts and perception and inspired you to write and impart life to others. But it doesn’t end there. He will also work within you to tell others about your work. #marketing #IndieAuthor


Judy Ransom has been a business owner with her husband, Steve, since 1983 in the cleaning and restoration industry, with thirty employees. Through the years she learned the art of delegation and weaned herself from the roles of dispatcher, bookkeeper, manager, and personnel director, but held onto her one role of passion in the business as marketing director.

Now semi-retired, she is entering the world of self-publishing with her upcoming book, Thank Your Way to Wholeness … Gratitude Journaling for Greater Happiness, Health and Intimacy with God.

Judy is a freelance writer, copy editor, and speaker. For over forty years she has been teaching people in small groups and conferences how to understand the Bible and develop their relationship with God.

You can find Judy at: http://judyransom.com

https://twitter.com/judyransom