Instagram’s motto is: Strengthening relationships through shared experiences.
This was the premise for the original version of Instagram, and the younger set loved it! These days, everyone’s getting involved. As a result, Instagram is evolving.
With Instagram’s newest feature called “stories,” you can create a series of photos somewhat like a slideshow. So you can showcase those wedding pics or vacation snapshots in a quick story that will disappear … at the end of the day. Wait a minute—isn’t that kind of like that other platform—Snapchat?
Researching your next novel set in Ireland? By all means, share the highlights with your readers. That’s an attention-getter! You may glean a harvest of followers with that one.
Disappearing what? You can shoot a photo and send it to a particular friend. As soon as they look at the photo, it disappears. There’s something a little sneaky about that, but if you’re interested, you’ll find the directions here: How to send disappearing photos in Instagram. Take care what you send, though. Just because it disappears doesn’t mean it’s not out there somewhere…seen by someone.
Instagram is another great way to connect with readers. And let me just say, it’s not another way to advertise your books. It’s a chance to engage readers, and gain their interest and attention by sharing your interests.
Need suggestions? Look up one of your favorite authors and study what they share. One of my favorites inspires me daily with her morning walks in the country (she lives on a farm). Another posts what she’s cooking that day. Two very good suggestions, but don’t just mimic them, make them your own.
So far, I’ve talked about ways to connect with readers in a personal way, which I believe is the best way to make friends. But, what if you want to share your latest and greatest book release? Or a book that’s on sale?
Honestly, I hate to see Instagram go the way of the overstuffed Facebook profiles chock-full of ads. But, there are tasteful ways to get your message out there. I’ve seen some very high-end brands doing this, and if it’s artfully done, you can make a positive impression.
For instance, snap a photo of someone reading your book. Tell a story. Some companies hire storytellers to craft ads and marketing campaigns. Put your writer’s brain to work finding unique ways to market yourself and your books.
Remember the ad, “What’s in your wallet?” Involve friends and family members, and have them show what’s in their book bag, purse, briefcase, suitcase, or on their E-reader. Your latest release is there, of course.
These are only a few suggestions. I hope you’ll be inspired to create some truly unique scenes. But don’t make it all about your books. Remember, social media is for connecting with people. Most of us are uncomfortable with an in-your-face salesperson pressuring you to buy their product. Don’t be that person. Have fun with Instagram, and don’t forget to visit your friends there.
A few helpful hints about Instagram:
- Double-click on a friend’s picture to “love” it. You can also click the heart beneath the pic.
- Click the little speech balloon emblem to comment on the photo (keep it short).
- Click the paper airplane emblem to send the photo, or share it with a friend.
- Click the ribbon emblem on the far right to save the photo. You’ll see “Save to collection”—click on that to save. You can also choose to view saved photos.
- Instagram has some pretty cool filters for your photos, but don’t overdo. Less is definitely more.
- Same with hashtags. Instagram has its own unique set of hashtags. Google “Instagram hashtags” to find the most popular ones. Just don’t overdo it.
- Post often. You can post the photos from your phone on both Instagram and Facebook in a single move.
- Super-simple icons at the bottom of your phone screen make moving around in Instagram easy.
- Search (easy way to find interesting stories)
- Add photo (from your files)
- Heart (who has liked your photos)
There are so many more things you can do in Instagram. You’ll find helpful tutorials and articles on the internet if you’re ready to get serious with your Instagram account. The best way to learn is to jump in and start posting. Just remember to add value with what you post. Your friends will ❤ you for it. 🙂
Click to Tweet: #Instagram is a great way to connect with readers. It’s a chance to engage with others, gain their interest and attention by sharing your interests. Instagram Your Life via @InspiredPrompt from @batowens. #socialmedia #marketing
Writing Prompt: Selfies from Marcella’s latest dog-walk adventure made a great story for Instagram, especially when Don Juan, the Great Dane, caught sight of…